Well, Pay per Click (PPC), Cost per Impression (CPI/CPM) is the most popular ways of generating revenue from a website by the existing traffic. Now earning is just a click away. When your website does not garner much audience or traffic, by not enough clicks through organic search PPC comes to rescue.
How does PPC Work?
Let us look at this way, if you want to put an ad on a billboard you need to pay for the spot.
Similarly, if you want to run a TV commercial during a popular programme, you will have to pay for it.
The Internet works in the same way, popular search engines like Google, Bing allows individual or business parties to use pay per click method to pull traffic towards a website, which is otherwise difficult for a plain website without strategy.
A. PPC boosts traffic to your website
Once a website is created, you need to attract visitors and increase its traffic. Having your ad appearing on the first page of search engine increases the chance of being seen.
B. PPC increases Brand recognition with Re-Marketing
A customer or a shopper has to see a product multiple times, before making a purchase. Even if he doesn’t make a purchase, Remarketing is a tool which shows the site visitor relevant ads on other web pages. In turn, increasing the Brand recognition.
C. PPC boosts Sales
PPC ads are focussed on a targeted audience. Online shoppers research a lot before buying a product. These pay per click hence, results in boosting the sales.
D. PPC helps in controlling Advertising costs
PPC advertising let’s you pay as you go. You can stop, tweak or make changes to your ad, if you feel your ads are under performing. You can run your ad for a week, a month, or a year there is no long- term obligation.
E. PPC Ads easy to produce
Just hire a Professional to create your brand ad as per your requirement, budget and need. With a genuine professional help you are good to go. Ads are produced, up and running in no time.
Not all ads can earn you profit. Without proper strategy or choosing wrong Marketing firm can hamper your brand image and can make you spend huge money on it. Therefore, selecting the right firm is of utmost importance. ‘’A marketing firm, who not just talks the talk but walks the walk.’’ One who values your money, effort and the worth.
Most Popular PPC’s
PPC for Builders
As a Builder your top priority is satisfying your customers by fulfilling their needs and specifications. Along with your hard work, you need proper marketing channel. Reaching potential new customers can be a bigger challenge than building homes or buildings. Proper strategies need to be implemented with an effective plan that allows you to reach your target audience. This is where we come into picture.
Since, Advertising has been touted as the best medium to garner visibility and publicity online. It is the best channel to showcase your Products and Services.
Scheduled ad timings – This allows in restricting the ads to a particular time of the day. In case you mentioned your audience to contact your team during day time. Ads are set to specifically to appear on the search list during day time.
Training Institutes are the mediums who provide specialised trainings to the pupils in respective fields. Any Training Institute when new needs proper marketing channels to garner enough publicity to attract more students and pupils. Students search for training programmes, courses and educational organizations online.
PPC for Hotels and Manufacturers
The success of a hotel’s pay per click advertising strategy depends upon its ability to reach its potential customers with enticing offers. This helps in competing with the competitors. PPC affords your hotel the opportunity for potential bookings and customers where many audience is conducting online search on their next accommodation.