Advanced Digital Marketing Courses

Advanced Digital Marketing Courses

Our Digital Marketing Courses are designed to give you a complete know-how on the use of digital marketing tools & techniques at your disposal for various purposes. Professional Diploma in Digital Marketing course comes with PROGRAMMATIC ADVERTISING concepts because we are aware of the fact that Programmatic Advertising is the new future of digital marketing. The course is a detailed analysis of various digital marketing techniques and concepts along with exploring the latest programmatic advertising concepts. The course also takes into consideration all your learning requirements therefore, it has been designed in such a way that you are skilled-up once you complete this course. It is an industry-oriented practical training on Search Engine Optimization, Social Media Marketing, Google Adwords, Email Marketing, and Google Analytics.

Learn Digital Marketing and get Lakhs of Highest-Paid Jobs in this Field!

Digital Marketing is the most promising field and these days there are thousands and lakhs of jobs in the market pertaining to digital marketing, and with programmatic advertising there will be a need of professionals skilled in this specialized field. Our digital marketing training institute has the best Digital Marketing Courses which can well equip you with this knowledge.

You can target the following posts in this field and can earn somewhere between $80,000 & $95,000:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers
  • Marketing Campaign Manager
  • Online Marketing Manager
  • Online Marketing Executive
  • Digital Marketing Consultant
  • Digital Marketing Experts
  • Internet Marketing Consultant
  • Internet Marketing Specialist
  • Digital Marketing: Job Sectors!

  • Banking
  • Real Estate
  • IT Companies
  • E-Commerce
  • New Startups/Event Companies
  • Education Sectors
  • Advertisement Companies
  • Film Industry
  • Telecom Sectors
  • Government & Non-Government Sectors

  • Digital Marketing is Everywhere: Almost every sector is now dependent on Digital Marketing for their growth & popularity. You can see the difference between the companies which use digital marketing and which do not. Those which use become well established in the market and get preference over those who do not.

    Demand of Digital Marketers: Secondly, since most of the sectors and every company in every sector is moving towards digital visibility, there is an increased demand of digital marketing professionals. So now is the time to get trained in the most wanted skill set by taking up our digital marketing courses.

    What makes this Digital Marketing Course special?

    Our digital marketing classes cover advanced tools and techniques in digital marketing , including trending and fresh developments like PROGRAMMATIC ADVERTISING

    What will you learn in this Advanced Digital Marketing Training?

    Professional Diploma in Digital Marketing is very comprehensive. It is highly detailed, covering every topic related to digital marketing.

  • After this diploma, you will be efficient in handling Google Adwords Platforms & running Google Ads
  • You will be able to carry out social media tasks effectively, linking to wider networks and bringing valuable additions to your company through social media.
  • You will be able to create wordpress websites and perform on-page & off-page SEO for better ranking on search engines.
  • You will be able to see the larger scenario of the digital marketing industry and will be able to prove your worth in it through your newly acquired SEO, SMM, SMO, PPC skills.
  • Understand all the digital marketing channels such as online advertising, display, mobile, search engine, and social media advertising.

  • Apart from this, you will have the following benefits:

  • Hands-on training sessions with practical examples
  • Live projects with Lab assistance
  • Certification Preparation for Google Adwords & Facebook Blueprint
  • Interview Preparation & Resume Preparation
  • Placement Opportunities and Career Enhancement Programs

  • Who should opt for online marketing training?

  • Small Business Owners, Self-made Entrepreneurs
  • Students interested in Digital Marketing, Social Media Marketing
  • Individuals who wish to make a career in Digital Marketing
  • Web Developer
  • Graphic Designer
  • Housewives
  • Graduates from any discipline
  • Advertising & Professionals
  • Product & Brand Manager

  • Prerequisites or the required skill set


  • No prerequisites required for this course
  • Everybody is welcome

  • Training includes Google Analytics Training, Google Adwords Training, Social Media Training and Google Adwords Certification Courses.

    We have different Digital Marketing Training courses designed specifically for different group of students as per their career requirements. The course structure has been designed by experts to cover all needed areas in minute details...
    Have a look at some other trainings in Digital Marketing.



    Unique Digital Marketing Course Syllabus : Not Just Syllabus But An Industry Specific Hands On Training

  • Welcome to the Digital World
  • Emergence of Digital Marketing
  • Digital Marketing winning over Traditional Marketing
  • Increasing demand of Digital Marketing
  • Emerging Trends and Platforms for Digital Marketing
  • 7 P's & Extended 3 C's of Marketing
  • The 4 Cs in Digital Marketing
  • Customer Persona and Digital Marketing Efforts
  • Business Requirement and Planning Strategies
  • Digital marketing VS Offline Marketing
  • Strategies of Digital Marketing for Websites
  • Google Analytics and Webmaster Tools
  • Introducing Web Technology and CMS Tools
  • Ecommerce websites and Digital Media
  • Career Options and Job Opportunities in Digital Marketing
  • Analyzing Sales Funnels
  • Introducing Programmatic Advertising
  • Necessity of Domains and Subdomains
  • The Concept of Servers and Hosting
  • Different Types of Websites
  • Creation of Website and Web Pages
  • Studying HTML/CSS
  • The Power of HTML in Website development
  • Correlation between WordPress sites & SEO
  • Installation of WordPress on Server
  • Dashboard: Default Settings & Customizing Themes
  • Content Management in WordPress
  • Creation of Categories, Pages, and Posts
  • Menu and Widgets on Sites
  • SEO Plugins
  • Understanding Databases and Structured Query Language (SQL) writing
  • SQL Form Ingestion to Websites
  • My SQL & PHP World
  • Exploring Search Engine Optimization
  • Functioning of Search Engine
  • Inbound Traffic and Outbound Traffic
  • Analyzing Google Search Architecture
  • Understanding the fundamentals of Google Ranking
  • Google Ranking: Factors and Methodology
  • Search Operators and SERP
  • Keyword Planning for Competition, Match, and Relevancy
  • Understanding Domain and Page Authority
  • Link Juice and Alexa Rank Findings
  • Keyword Research for Moz Toolbar Handout List
  • Site Analysis & Practical Implementation of SEO
  • Permalink, URL, and URL Renaming
  • Clickable Anchor Text
  • Keyword Research
  • Density, Title, Meta Description, and Meta Tags
  • Web Content Optimization: Content, Keywords, Image
  • Robots.txt
  • Cannibalisation and Canonicalisation
  • www.resolve
  • Different types of redirects
  • What is Google Sandbox?
  • Content Strategies for SEO
  • Google Webmaster
  • Google search console code
  • Google analytics code & Website
  • Creating html and xml sitemaps
  • Internal Targeting and Multilingual Targeting
  • What & How of Off-Page SEO?
  • Importance of Link Building
  • Link Building Technique
  • Learn how to get Backlinks?
  • Developing Content for Backlinks
  • Backlink Using Media and PR
  • Best Practices of Internal Linking
  • Anchors, Follow & Nofollow
  • Google Listing & How to create it?
  • Syndication
  • Press Release, News Syndication, and Really Simple Syndication
  • Search Engine Indexing for Local and Regional
  • Article Submissions and Guest Blogging
  • Webmaster and Off-Page SEO
  • Keyword Ranking using SEO Powersuite
  • Keyword Research and Analysis
  • Definition of Keyword
  • Types of Keywords & their Significance
  • Keyword Research Methodology
  • Keyword Analysis Tools
  • Google Webmaster Tool
  • Site and its Verification
  • The Concept of Geo Targeting
  • Search Queries Analysis
  • Google Analytics & SEO
  • Goal Settings in Google Analytics
  • Channels, Dimensions, and Metrics
  • Understanding Google Analytics terms
  • Source, Medium, Bounce Rate, Segments, Pageviews
  • Report creation for Audience and Traffic
  • Multichannel Funnel and Funnel Setting
  • Studying Goals and Conversion
  • Exploring Demographic and Behavioral Aspects
  • Social Media Marketing & its Popularity
  • SMM & Social Media Optimization
  • Advantages of using Social Media for Marketing
  • How to create an efficient Social Media Strategy
  • Social Media Metrics in SEO
  • Referral Traffic from other Sites
  • How to get Social Media Referral Traffic?
  • Organic Traffic VS Referral Traffic
  • Referral Traffic from Facebook
  • Facebook Marketing Strategies for Apps and Websites
  • Content Strategies and Challenges
  • Content Marketing Channels
  • Facebook Posts and Statistics
  • How to Increase User Engagement on Facebook?
  • Share Button, Groups and Likes
  • Facebook Advertisements and Campaigns
  • Adverts Manager & the Concepts
  • Paid Advertisement and Bidding
  • Analytics in Facebook
  • Audience Targeting and Reporting
  • Referral Traffic from Twitter
  • Advantages of Twitter for Marketing
  • Significance of Company Page
  • Tweets: Significance and Types
  • Content Strategies for Twitter
  • Hashtags, Discover, and Cards
  • Twitter Analytics and Promotions
  • Referral Traffic from Youtube
  • Channel Creation & Video Promotion
  • Strategies to increase Viewership
  • Referral Traffic from Linkedin
  • Paid Promotion and Content Strategies
  • Connections, Recommendations, Endorsements
  • Google+ Marketing
  • Pinterest and Graphic Marketing
  • Instagram and Marketing Strategies
  • Principles of Search Engine Marketing
  • Google Adwords
  • Understanding Adwords Structure
  • Adwords Terminology
  • Account Creation, Settings, Billing Types
  • Bidding: Manual & Automated
  • Bidding: PPC, CPM, CPA, CPL
  • Create & Monitor Ad Campaign
  • Adword Quality Score & Bidding
  • Defining Ad Group
  • Adcopy & Landing Page
  • Keyword Setup: Keyword Research and Identification
  • Ad Format and Guidelines
  • Text & Display Format
  • Ad Extensions: Site Links, Call, Apps, Reviews, and Call Extensions
  • Importance of Conversion Tracking
  • Display Ads: Display Planner & Placements
  • Mobile Marketing Campaign and Mobile Ad Formats
  • Remarketing & Dynamic Remarketing
  • Video Marketing
  • Types of Video Marketing in Adwords
  • Strategies and Targeting Methods
  • Youtube Targeting Methods
  • Targeted Ads on Google Display Network
  • Shared Library: Performance Monitoring & Campaign Tracking
  • Affiliate Marketing and Network
  • Selling through Affiliate Channel
  • Revenue Generation through Affiliate Marketing
  • Campaign Optimization
  • Geo-Targeting
  • Bid Management
  • Automated Rule Parameters
  • Conversion Optimization & Planning
  • Shopping Campaign: Google Merchant Centre
  • Bidding, Budget & Conversion tracking
  • Detailed Analysis of Programmatic Advertising
  • Future of Digital Advertising
  • Opportunities in Programmatic Advertising
  • Ad Marketplace & Ad Impressions
  • Real-Time Bidding & Advertising
  • Advantages of Programmatic Advertising
  • Programmatic Advertising Tools
  • Rubicon Advertising Platform
  • Adobe Marketing Cloud & Cloud Suite
  • Double Click – Programmatic Buying
  • Choozle – Data-led Programmatic Advertising
  • AdReady – Advertisers & Publishers
  • Centro Demand Side Platform (DSP)
  • The Concept of Email Marketing
  • Email Marketing Cycle
  • How to create Subscriber’s List?
  • Content Strategies for Email Marketing
  • Sending Newsletter
  • Email Marketing Softwares
  • Mail Servers & Significance
  • Bounce Rate Percentage
  • Hard Bounce and Soft Bounce
  • Open Rate, Inbox, Spam
  • Mail Chimp: Sending Mails and Using Templates
  • Landing Pages and Mail Automation
  • Inbound Marketing Concepts
  • Customer Bucket Creation
  • Multivariate test
  • List segmentation
  • Exploring Google Analytics& DATA STUDIO 360
  • Google Analytics & DATA STUDIO 360 Setup
  • Understanding of Sales Funnel
  • Google Analytics: A Guide to User Behaviour
  • Navigating Google Analytics
  • Customization & Landing Pages
  • Conversion Sources
  • Goal Analysis
  • Ecommerce Analytics
  • MultiChannel Funnels & Adwords Analytics
  • How to track traffic from Submissions and Clicks using Events?
  • Social Media Analytics & Sentiment Analysis
  • Functioning of Hootsuite
  • What is Mobile Search Engine Marketing?
  • Need to use Mobile Marketing
  • Web Designing for Mobile Phones
  • Responsive Web Design and Dynamic Serving
  • Separate URLs
  • Blocked JavaScript and CSS files
  • Incorrect Redirects and Faulty Redirects
  • Unplayable Contents
  • Specific 404 for Mobile and its Importance
  • Faulty cross-links
  • Fast mobile pages
  • Common mistakes in Mobile SEO
  • Phone sites Recommendations by Google
  • Introduction to eCommerce Marketing
  • eCommerce Websites structure and functioning
  • eCommerce Websites SEO Strategy
  • Magento, Woo Commerce Terms, Third Party Payment Gateway, Shipping Mapping
  • Online Website listing (E-tail) vs. Market Place
  • Affiliate Marketing for eCommerce website
  • Why is Lead Generation important?
  • Understanding Landing Pages
  • Landing Pages & Website
  • How to create landing pages - tips
  • Leads to sales conversion
  • How does Amazon PPC work?
  • Framework Amazon PPC Ads
  • PPC Ads Certification
  • What is Ad Server?
  • Hosted vs. Self Hosted Ad servers
  • Double Click for Publishers (DFP) and other hosted Ad Server Platforms
  • Examples of Self-Hosted Ad servers
  • Advertising Chain
  • Comparison between DFP and other Ad servers
  • Working of DFP
  • Affiliate Marketing Instroduction
  • Referral vs. Affiliate Marketing
  • Types of Affiliate websites
  • Partnership with Affiliate networks, Adsense and Ad networks
  • Setting up affiliate website
  • Outbound links and driving traffic to website
  • Locating and signing up on affiliate networks
  • Affiliate Marketing through PPC
  • Affiliate Marketing through SEO
  • The future of mobile web
  • Making websites mobile friendly
  • Choosing the right SEO approach for mobile sites
  • Technical SEO for mobile version of website
  • Setting up and using Analytics
  • Google guidelines, small screen navigation, re-organizing content and more
  • Writing creative content for engaging audience and acquiring customers
  • Sharing of media content
  • Social amplification, content sharing on social media
  • Content formats for different types of social media and different target audience
  • Strategic types of content
  • Overview of content management and content marketing
  • Social Media Listening - evaluate social media messaging and data
  • Opinion Science and Dynamics
  • How to use social media monitoring for business decisions
  • Applying Analytics to Social Media Activity
  • Basic of mobile application
  • Concepts of mobile application frameworks
  • Introduction to android framework
  • Different application models of mobile application frameworks
  • How to create the user-interface design for mobile applications?
  • Manage application data
  • Concept of cloud services
  • Integrating with cloud services, networking, hardware and OS into mobile application
  • Checking performance, scalability, modifiability and security.
  • Testing techniques for mobile applications
  • Use of publishing, deployment, maintenance and management
  • How to create app store presence?
  • Understanding App store optimization
  • Concepts for improve rating and review using channels
  • Organic Vs review ads
  • Use of app install tracking
  • Leveraging press and blogs
  • Learning estimated cost per install
  • Use of media mix to boost ranking
  • Creation and running app install campaigns
  • Learning app deep linking and indexing
  • To track competitor/competition
  • What is re-targeting ads?
  • Use of re-targeting ads
  • Re-engaging with push notification
  • Concept of app referrals
  • Introduction to app business model
  • Understanding approaches to monetize app
  • Banner ads Vs native ads
  • What are subscription-based services?
  • To find right ad monetization partner
  • Digital media sales is defined as the selling of advertising space on digital platforms like blogs, digital magazines, websites, and other digital properties.

    The Digital Sales exam is planned to test your knowledge of online or internet advertising basic concepts and sales skills.

  • Introduction: Digital Media Sales Certification Exam
  • Digital Advertising Ecosystem
  • Programmatic Fundamentals
  • Ad Serving Technology
  • Media Math
  • Digital Ad Creative, Formats, and Platforms
  • Selling Digital Media
  • Digital Media Compliance and Standards
  • Digital Ad Campaign Management
  • Digital Ad Campaigns and Upselling Analyzation
  • Sentiment analysis
  • Brand Engagement Strategies
  • Real time Customer Acquisition - Amazon Way
  • Advanced Digital Marketing Course Price: 33000* INR

    We are the Best Digital Marketing Training Institute conducting Digital Marketing Courses in Pune

    Ad2Brand is a full-service Digital Marketing Consultancy as well as Digital Marketing Training Institute in Pune. Our Digital Marketing Training Program – Professional Diploma in Digital Marketing is an ultimate guide to start your journey in the Digital World.

    Now is a Digital Age and every business is flourishing online. However to create your visibility and online presence, it is important to apply the techniques of digital marketing before another competitor takes over all of your customers. Being a Digital Marketing Consultancy, Ad2Brand is familiar and exposed to this industry, its’ best-practices and practical difficulties. All our expertise goes a long way in delivering world class Digital Marketing Training to you with the help of expert professional faculty.

    Our Digital Marketing course is designed to cover all the Digital Marketing concepts including Search Engine Optimization, Social Media Optimization, Pay Per Click, Google Adwords,Google Analytics & Google Webmaster Reporting tools, Campaigns on Facebook, Twitter and much more. Learning Digital Marketing has varied benefits like ability to build strategies for your business, reaching out to your potential customers, delivering the right message at the right time, generating leads, traffic and conversions for your business.

    In short, Digital marketing means marketing your products, services and brand online. Digital marketing courses can be taken up by any individual who would like to make a career in this field, learn online dynamics or even by an entrepreneur who would like to start up his own business in the online marketplace. Our skilled trainers make sure to attend to every trainee and provide hands-on experience on the various Digital Marketing and Google tools as well as live projects. This training is sure to qualify you to give the Google Adwords Certification Exam and add up to your resume. Ad2Brand is one of the top digital marketing training institutes in Pune providing quality training with variety of digital marketing courses..

    Training here is carried out in 3 phases: Pre-Training where you will be given an overview of the topic, your career prospects and knowledge brush-up. Training phase will cover an intensive training program covering all aspects of Digital Marketing. Post-training phase would include mentoring you for your first big project, job opportunities and interview preparations.
    We are also a Consultancy offering variety of Digital Marketing and other services to grow businesses online...



    Digital Marketing Training Program FAQ’s

    Digital Marketing is a very vibrant and fresh field demanding experts who can actually give desired results. If you aspire to use digital marketing for your career or business, it is important to pursue professional training and get digital marketing certification in which you will learn gain an in depth knowledge on all tools , techniques and hands-on practice which you can then easily implement in real world scenarios. Along with digitization and advancement in technologies, companies have to change their marketing strategies to have a strong online and social media presence which is only possible through digital marketing. Professionals with Digital Marketing Certification and expertise are in high demand in almost every sector.

    You do not have to write lengthy programs in digital marketing. Basic HTML and CSS knowledge will make your job easier which will be taught to you in the digital marketing courses and this will help you easily implement small changes on your own instead of depending upon developers, it will also boost the effectiveness of your tactics. Having some coding knowledge and basic operations in wordpress will give you a competitive edge. We make sure to equip you with all this knowledge in our digital marketing classes.

    Digital marketing is the newest field considering current scenarios where majority of customers are present online. All businesses need to establish a strong online presence because first thing any customer does before buying a product or service is searching for it online. You can learn this technique in digital marketing classes and you can implement it in your own online business. There are many different areas in digital marketing certification like SEO, SMO, Content writing, PPC and more for which you can get specialized jobs in the field.

    Ad2brand has below digital marketing courses designed for specific groups of students as per their needs and qualifications. 1) Digital Fitness Training - For entrepreneurs having online business. 2) Professional Diploma in Digital Marketing - Indepth course for anyone wanting to learn digital marketing from scratch 3) SEO Course for Housewives - For housewives wanting to start digital marketing work from home 4) Smarter Marketer - For MBA , BBA and students interested in DM. 5) Ecommerce-skill-pills - Ecommerce students and entrepreneurs having online store 6) Startup training program - Digital marketing classes for young entrepreneurs starting new online business.

    Understand why Ad2Brand conducts the best Digital Marketing Courses in Pune

    Certified Industry Trainers

    For "The Industry", by "The Industry" Certified Professionals".

    Rich Learning Content

    Digital Marketing Course developed by "Industry Experts".

    Job Oriented Training

    Demonstrate Hands-On Skills & Project Exp. in Interviews.

    Certification Preparation

    Globally Recognized Google and Facebook Certifications.

    Complete Video Lectures

    Get Life time Access to rich learning "Video Lectures"

    100% Interactive Classes

    Interactive unlike one way Online Digital Marketing Courses .

    600+ Successful Placements

    Full support in Interview Preps,CV Rollout to best companies.

    24 x 7 Customer Support

    Support on queries i.e.One-On-One Doubt Clearing Sessions .

    Limited Seats for Professional Diploma in Digital Marketing Course

    Advanced Digital Marketing Certification

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