Advanced Digital Marketing Courses

Advanced Digital Marketing Courses

Our Digital Marketing Courses are designed to give you a complete know-how on the use of digital marketing tools & techniques at your disposal for various purposes. Professional Diploma in Digital Marketing course comes with PROGRAMMATIC ADVERTISING concepts because we are aware of the fact that Programmatic Advertising is the new future of digital marketing. The course is a detailed analysis of various digital marketing techniques and concepts along with exploring the latest programmatic advertising concepts. The course also takes into consideration all your learning requirements therefore, it has been designed in such a way that you are skilled-up once you complete this course. It is an industry-oriented practical training on Search Engine Optimization, Social Media Marketing, Google Adwords, Email Marketing, and Google Analytics.

Learn Digital Marketing and get Lakhs of Highest-Paid Jobs in this Field!

Digital Marketing is the most promising field and these days there are thousands and lakhs of jobs in the market pertaining to digital marketing, and with programmatic advertising there will be a need of professionals skilled in this specialized field. Our digital marketing training institute has the best Digital Marketing Courses which can well equip you with this knowledge.

You can target the following posts in this field and can earn somewhere between $80,000 & $95,000:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers
  • Marketing Campaign Manager
  • Online Marketing Manager
  • Online Marketing Executive
  • Digital Marketing Consultant
  • Digital Marketing Experts
  • Internet Marketing Consultant
  • Internet Marketing Specialist
  • Digital Marketing: Job Sectors!

  • Banking
  • Real Estate
  • IT Companies
  • E-Commerce
  • New Startups/Event Companies
  • Education Sectors
  • Advertisement Companies
  • Film Industry
  • Telecom Sectors
  • Government & Non-Government Sectors

  • Digital Marketing is Everywhere: Almost every sector is now dependent on Digital Marketing for their growth & popularity. You can see the difference between the companies which use digital marketing and which do not. Those which use become well established in the market and get preference over those who do not.

    Demand of Digital Marketers: Secondly, since most of the sectors and every company in every sector is moving towards digital visibility, there is an increased demand of digital marketing professionals. So now is the time to get trained in the most wanted skill set by taking up our digital marketing courses.

    What makes this Digital Marketing Course special?

    Our digital marketing classes cover advanced tools and techniques in digital marketing , including trending and fresh developments like PROGRAMMATIC ADVERTISING

    What will you learn in this Advanced Digital Marketing Training?

    Professional Diploma in Digital Marketing is very comprehensive. It is highly detailed, covering every topic related to digital marketing.

  • After this diploma, you will be efficient in handling Google Adwords Platforms & running Google Ads
  • You will be able to carry out social media tasks effectively, linking to wider networks and bringing valuable additions to your company through social media.
  • You will be able to create wordpress websites and perform on-page & off-page SEO for better ranking on search engines.
  • You will be able to see the larger scenario of the digital marketing industry and will be able to prove your worth in it through your newly acquired SEO, SMM, SMO, PPC skills.
  • Understand all the digital marketing channels such as online advertising, display, mobile, search engine, and social media advertising.

  • Apart from this, you will have the following benefits:

  • Hands-on training sessions with practical examples
  • Live projects with Lab assistance
  • Certification Preparation for Google Adwords & Facebook Blueprint
  • Interview Preparation & Resume Preparation
  • Placement Opportunities and Career Enhancement Programs

  • Who should opt for online marketing training?

  • Small Business Owners, Self-made Entrepreneurs
  • Students interested in Digital Marketing, Social Media Marketing
  • Individuals who wish to make a career in Digital Marketing
  • Web Developer
  • Graphic Designer
  • Housewives
  • Graduates from any discipline
  • Advertising & Professionals
  • Product & Brand Manager

  • Prerequisites or the required skill set

     

  • No prerequisites required for this course
  • Everybody is welcome

  • Training includes Google Analytics Training, Google Adwords Training, Social Media Training and Google Adwords Certification Courses.

    We have different Digital Marketing Training courses designed specifically for different group of students as per their career requirements. The course structure has been designed by experts to cover all needed areas in minute details...
    Have a look at some other trainings in Digital Marketing.

     


     

    UNIQUE DIGITAL MARKETING COURSE SYLLABUS : NOT JUST SYLLABUS BUT AN INDUSTRY SPECIFIC HANDS ON TRAINING

  • The World Goes Digital: Digital Marketing

    Welcome to the Digital World Emergence of Digital Marketing Digital Marketing winning over Traditional Marketing Increasing demand of Digital Marketing Emerging Trends and Platforms for Digital Marketing P’s & Extended 3 C’s of Marketing The 4 Cs in Digital Marketing Customer Persona and Digital Marketing Efforts Business Requirement and Planning Strategies Digital marketing VS Offline Marketing Strategies of Digital Marketing for Websites Google Analytics and Webmaster Tools Introducing Web Technology and CMS Tools Ecommerce websites and Digital Media Career Options and Job Opportunities in Digital Marketing Analyzing Sales Funnels Introducing Programmatic Advertising

  • Website Structure & the power of HTML, CSS, Bootstrap,etc

     

    Necessity of Domains and Subdomains
    The Concept of Servers and Hosting
    Different Types of Websites
    Creation of Website and Web Pages
    Studying HTML/CSS
    The Power of HTML in Website development
    Correlation between WordPress sites & SEO
    Installation of WordPress on Server
    Dashboard: Default Settings & Customizing Themes
    Content Management in WordPress
    Creation of Categories, Pages, and Posts
    Menu and Widgets on Sites

  • My SQL

    Understanding Databases and Structured Query Language (SQL) writing
    SQL Form Ingestion to Websites
    My SQL & PHP World

  • Search Engine Optimization & Ranking Abilities

    Exploring Search Engine Optimization
    Functioning of Search Engine
    Inbound Traffic and Outbound Traffic
    Analyzing Google Search Architecture
    Understanding the fundamentals of Google Ranking
    Google Ranking: Factors and Methodology
    Search Operators and SERP
    Keyword Planning for Competition, Match, and Relevancy
    Understanding Domain and Page Authority
    Link Juice and Alexa Rank Findings
    Keyword Research for Moz Toolbar Handout List

  • Advanced Concepts of On-Page SEO

    Site Analysis & Practical Implementation of SEO
    Permalink, URL, and URL Renaming
    Clickable Anchor Text
    Keyword Research
    Density, Title, Meta Description, and Meta Tags
    Web Content Optimization: Content, Keywords, Image
    Robots.txt
    Cannibalisation and Canonicalisation
    www.resolve
    Different types of redirects
    What is Google Sandbox?
    Content Strategies for SEO
    Google Webmaster
    Google search console code
    Google analytics code & Website
    Creating html and xml sitemaps
    Internal Targeting and Multilingual Targeting

  • The Processes of Off-Page SEO

    What & How of Off-Page SEO?
    Importance of Link Building
    Link Building Technique
    Learn how to get Backlinks
    Developing Content for Backlinks
    Backlink Using Media and PR
    Best Practices of Internal Linking
    Anchors, Follow & Nofollow
    Google Listing & How to create it?
    Syndication
    Press Release, News Syndication, and Really Simple Syndication
    Search Engine Indexing for Local and Regional
    Article Submissions and Guest Blogging
    Webmaster and Off-Page SEO
    Keyword Ranking using SEO Powersuite

  • Keywords & SEO Tools

    Keyword Research and Analysis
    Definition of Keyword
    Types of Keywords & their Significance
    Keyword Research Methodology
    Keyword Analysis Tools
    Google Webmaster Tool
    Site and its Verification
    The Concept of Geo Targeting
    Search Queries Analysis
    Google Analytics & SEO
    Goal Settings in Google Analytics
    Channels, Dimensions, and Metrics
    Understanding Google Analytics terms
    Source, Medium, Bounce Rate, Segments, Pageviews
    Report creation for Audience and Traffic
    Multichannel Funnel and Funnel Setting
    Studying Goals and Conversion
    Exploring Demographic and Behavioral Aspects

  • Social Media Marketing and Content Strategies

    Social Media Marketing & its Popularity
    SMM & Social Media Optimization
    Advantages of using Social Media for Marketing
    How to create an efficient Social Media Strategy
    Social Media Metrics in SEO
    Referral Traffic from other Sites
    How to get Social Media Referral Traffic?
    Organic Traffic VS Referral Traffic
    Referral Traffic from Facebook
    Facebook Marketing Strategies for Apps and Websites
    Content Strategies and Challenges
    Content Marketing Channels
    Facebook Posts and Statistics
    How to Increase User Engagement on Facebook?
    Share Button, Groups and Likes
    Facebook Advertisements and Campaigns
    Adverts Manager & the Concepts
    Paid Advertisement and Bidding
    Analytics in Facebook
    Audience Targeting and Reporting
    Referral Traffic from Twitter
    Advantages of Twitter for Marketing
    Significance of Company Page
    Tweets: Significance and Types
    Content Strategies for Twitter
    Hashtags, Discover, and Cards
    Twitter Analytics and Promotions
    Referral Traffic from Youtube
    Channel Creation & Video Promotion
    Strategies to increase Viewership
    Referral Traffic from Linkedin
    Paid Promotion and Content Strategies
    Connections, Recommendations, Endorsement
    Google+ Marketing
    Pinterest and Graphic Marketing
    Instagram and Marketing Strategies

  • Google Adwords - (9 Certification Modules), Programmatic Advertising, PLA & eCommerce Ads

    Principles of Search Engine Marketing
    Google Adwords
    Understanding Adwords Structure
    Adwords Terminology
    Account Creation, Settings, Billing Types
    Bidding: Manual & Automated
    Bidding: PPC, CPM, CPA, CPL
    Create & Monitor Ad Campaign
    Adword Quality Score & Bidding
    Defining Ad Group Adcopy & Landing Page
    Keyword Setup: Keyword Research and Identification
    Ad Format and Guidelines
    Text & Display Format
    Ad Extensions: Site Links, Call, Apps, Reviews, and Call Extensions
    Importance of Conversion Tracking
    Display Ads: Display Planner & Placements
    Mobile Marketing Campaign and Mobile Ad Formats
    Remarketing & Dynamic Remarketing
    Video Marketing
    Types of Video Marketing in Adwords
    Strategies and Targeting Methods
    Youtube Targeting Methods
    Targeted Ads on Google Display Network
    Shared Library: Performance Monitoring & Campaign Tracking
    Affiliate Marketing and Network
    Selling through Affiliate Channel
    Revenue Generation through Affiliate Marketing
    Campaign Optimization
    Geo-Targeting
    Bid Management
    Automated Rule Parameters
    Conversion Optimization & Planning
    Shopping Campaign: Google Merchant Centre
    Bidding, Budget & Conversion tracking

  • Programmatic Advertising

    Detailed Analysis of Programmatic Advertising
    Future of Digital Advertising
    Opportunities in Programmatic Advertising
    Ad Marketplace & Ad Impressions
    Real-Time Bidding & Advertising
    Advantages of Programmatic Advertising
    Programmatic Advertising Tools
    Rubicon Advertising Platform
    Adobe Marketing Cloud & Cloud Suite
    Double Click – Programmatic Buying
    Choozle – Data-led Programmatic Advertising
    AdReady – Advertisers & Publishers
    Centro Demand Side Platform (DSP)

  • Email Marketing

    The Concept of Email Marketing
    Email Marketing Cycle
    How to create Subscriber’s List?
    Content Strategies for Email Marketing
    Sending Newsletter
    Email Marketing Softwares
    Mail Servers & Significance
    Bounce Rate Percentage
    Hard Bounce and Soft Bounce
    Open Rate, Inbox, Spam
    Mail Chimp: Sending Mails and Using Templates
    Landing Pages and Mail Automation
    Inbound Marketing Concepts
    Customer Bucket Creation
    Multivariate test
    List segmentation

  • Google Analytics & DATA STUDIO

    Exploring Google Analytics& DATA STUDIO 360
    Google Analytics & DATA STUDIO 360 Setup
    Understanding of Sales Funnel
    Google Analytics: A Guide to User Behaviour
    Navigating Google Analytics
    Customization & Landing Pages
    Conversion Sources
    Goal Analysis
    Ecommerce Analytics
    MultiChannel Funnels & Adwords Analytics
    How to track traffic from Submissions and Clicks using Events?
    Social Media Analytics & Sentiment Analysis
    Functioning of Hootsuite

  • Mobile Search Engine Marketing (MSEM)

    What is Mobile Search Engine Marketing?
    Need to use Mobile Marketing
    Web Designing for Mobile Phones
    Responsive Web Design and Dynamic Serving
    Separate URLs
    Blocked JavaScript and CSS files
    Incorrect Redirects and Faulty Redirects
    Unplayable Contents
    Specific 404 for Mobile and its Importance
    Faulty cross-links
    Fast mobile pages
    Common mistakes in Mobile SEO
    Phone sites Recommendations by Google

  • eCommerce Marketing

    Introduction to eCommerce Marketing
    eCommerce Websites structure and functioning
    eCommerce Websites SEO Strategy
    Magento, Woo Commerce Terms, Third Party Payment Gateway, Shipping Mapping
    Online Website listing (E-tail) vs. Market Place
    Affiliate Marketing for eCommerce website

  • Business Lead Generation

    Why is Lead Generation important?
    Understanding Landing Pages
    Landing Pages & Website
    How to create landing pages – tips
    Leads to sales conversion

  • Amazon & Flipkart PPC Ads

    How does Amazon PPC work?
    Framework Amazon PPC Ads
    PPC Ads Certification

  • Ad Servers

    What is Ad Server?
    Hosted vs. Self Hosted Ad servers
    Double Click for Publishers (DFP) and other hosted Ad Server Platforms
    Examples of Self-Hosted Ad servers
    Advertising Chain
    Comparison between DFP and other Ad servers
    Working of DFP

  • Affiliate Marketing

    Affiliate Marketing Instroduction
    Referral vs. Affiliate Marketing Types of Affiliate websites
    Partnership with Affiliate networks, Adsense and Ad networks
    Setting up affiliate website
    Outbound links and driving traffic to website
    Locating and signing up on affiliate networks
    Affiliate Marketing through PPC
    Affiliate Marketing through SEO

  • Mobile Sites

    The future of mobile web
    Making websites mobile friendly
    Choosing the right SEO approach for mobile sites
    Technical SEO for mobile version of website
    Setting up and using Analytics
    Google guidelines, small screen navigation, re-organizing content and more

  • Content Creation

    Writing creative content for engaging audience and acquiring customers
    Sharing of media content
    Social amplification, content sharing on social media
    Content formats for different types of social media and different target audience
    Strategic types of content
    Overview of content management and content marketing

  • Social Media Analytics

    Social Media Listening – evaluate social media messaging and data
    Opinion Science and Dynamics
    How to use social media monitoring for business decisions
    Applying Analytics to Social Media Activity

  • Mobile application development

    Basic of mobile application
    Concepts of mobile application frameworks
    Introduction to android framework
    Different application models of mobile application frameworks
    How to create the user-interface design for mobile applications?
    Manage application data
    Concept of cloud services
    Integrating with cloud services, networking, hardware and OS into mobile application
    Checking performance, scalability, modifiability and security.
    Testing techniques for mobile applications
    Use of publishing, deployment, maintenance and management

  • Mobile app marketing

    How to create app store presence?
    Understanding App store optimization
    Concepts for improve rating and review using channels
    Organic Vs review ads
    Use of app install tracking
    Leveraging press and blogs
    Learning estimated cost per install
    Use of media mix to boost ranking
    Creation and running app install campaigns
    Learning app deep linking and indexing
    To track competitor/competition
    What is re-targeting ads?
    Use of re-targeting ads
    Re-engaging with push notification
    Introduction to app business model
    Understanding approaches to monetize app
    Banner ads Vs native ads
    What are subscription-based services?
    To find right ad monetization partner

  • Digital Sales Certification Exam Preparation

    Digital media sales is defined as the selling of advertising space on digital platforms like blogs, digital magazines, websites, and other digital properties.
    The Digital Sales exam is planned to test your knowledge of online or internet advertising basic concepts and sales skills.
    Introduction: Digital Media Sales Certification Exam
    Digital Advertising Ecosystem
    Programmatic Fundamentals
    Ad Serving Technology
    Media Math
    Digital Ad Creative, Formats, and Platforms
    Selling Digital Media
    Digital Media Compliance and Standards
    Digital Ad Campaign Management
    Digital Ad Campaigns and Upselling Analyzation

  • Social Media Monitoring

    Sentiment analysis
    Brand Engagement Strategies
    Real time Customer Acquisition – Amazon Way

  • Advanced Digital Marketing Course Price: 33000* INR


    We are the Best Digital Marketing Training Institute conducting Digital Marketing Courses in Pune

    Ad2Brand is a full-service Digital Marketing Consultancy as well as Digital Marketing Training Institute in Pune. Our Digital Marketing Training Program – Professional Diploma in Digital Marketing is an ultimate guide to start your journey in the Digital World.

    Now is a Digital Age and every business is flourishing online. However to create your visibility and online presence, it is important to apply the techniques of digital marketing before another competitor takes over all of your customers. Being a Digital Marketing Consultancy, Ad2Brand is familiar and exposed to this industry, its’ best-practices and practical difficulties. All our expertise goes a long way in delivering world class Digital Marketing Training to you with the help of expert professional faculty.

    Our Digital Marketing course is designed to cover all the Digital Marketing concepts including Search Engine Optimization, Social Media Optimization, Pay Per Click, Google Adwords,Google Analytics & Google Webmaster Reporting tools, Campaigns on Facebook, Twitter and much more. Learning Digital Marketing has varied benefits like ability to build strategies for your business, reaching out to your potential customers, delivering the right message at the right time, generating leads, traffic and conversions for your business.

    In short, Digital marketing means marketing your products, services and brand online. Digital marketing courses can be taken up by any individual who would like to make a career in this field, learn online dynamics or even by an entrepreneur who would like to start up his own business in the online marketplace. Our skilled trainers make sure to attend to every trainee and provide hands-on experience on the various Digital Marketing and Google tools as well as live projects. This training is sure to qualify you to give the Google Adwords Certification Exam and add up to your resume. Ad2Brand is one of the top digital marketing training institutes in Pune providing quality training with variety of digital marketing courses..

    Training here is carried out in 3 phases: Pre-Training where you will be given an overview of the topic, your career prospects and knowledge brush-up. Training phase will cover an intensive training program covering all aspects of Digital Marketing. Post-training phase would include mentoring you for your first big project, job opportunities and interview preparations.
    We are also a Consultancy offering variety of Digital Marketing and other services to grow businesses online...

     


     

    DIGITAL MARKETING TRAINING PROGRAM FAQ’S

  • Is Digital Marketing training useful?

    Digital Marketing is a very vibrant and fresh field demanding experts who can actually give desired results. If you aspire to use digital marketing for your career or business, it is important to pursue professional training and get digital marketing certification in which you will learn gain an in depth knowledge on all tools , techniques and hands-on practice which you can then easily implement in real world scenarios. Along with digitization and advancement in technologies, companies have to change their marketing strategies to have a strong online and social media presence which is only possible through digital marketing. Professionals with Digital Marketing Certification and expertise are in high demand in almost every sector.

  • Is coding needed in Digital Marketing?

    You do not have to write lengthy programs in digital marketing. Basic HTML and CSS knowledge will make your job easier which will be taught to you in the digital marketing courses and this will help you easily implement small changes on your own instead of depending upon developers, it will also boost the effectiveness of your tactics. Having some coding knowledge and basic operations in wordpress will give you a competitive edge. We make sure to equip you with all this knowledge in our digital marketing classes.

  • What are the opportunities after learning digital marketing?

    Digital marketing is the newest field considering current scenarios where majority of customers are present online. All businesses need to establish a strong online presence because first thing any customer does before buying a product or service is searching for it online. You can learn this technique in digital marketing classes and you can implement it in your own online business. There are many different areas in digital marketing certification like SEO, SMO, Content writing, PPC and more for which you can get specialized jobs in the field.

  • What trainings does Ad2Brand offer in Digital Marketing?

    Ad2brand has below digital marketing courses designed for specific groups of students as per their needs and qualifications.

    1) Digital Fitness Training – For entrepreneurs having online business.
    2) Professional Diploma in Digital Marketing – Indepth course for anyone wanting to learn digital marketing from scratch
    3) SEO Course for Housewives – For housewives wanting to start digital marketing work from home
    4) Smarter Marketer – For MBA , BBA and students interested in DM.
    5) Ecommerce-skill-pills – Ecommerce students and entrepreneurs having online store
    6) Startup training program – Digital marketing classes for young entrepreneurs starting new online business.

  • Understand why Ad2Brand conducts the best Digital Marketing Courses in Pune
     

    Certified Industry Trainers

    For "The Industry", by "The Industry" Certified Professionals".

    Rich Learning Content

    Digital Marketing Course developed by "Industry Experts".

    Job Oriented Training

    Demonstrate Hands-On Skills & Project Exp. in Interviews.

    Certification Preparation

    Globally Recognized Google and Facebook Certifications.

    Complete Video Lectures

    Get Life time Access to rich learning "Video Lectures"

    100% Interactive Classes

    Interactive unlike one way Online Digital Marketing Courses .

    600+ Successful Placements

    Full support in Interview Preps,CV Rollout to best companies.

    24 x 7 Customer Support

    Support on queries i.e.One-On-One Doubt Clearing Sessions .

    Limited Seats for Professional Diploma in Digital Marketing Course

    Advanced Digital Marketing Certification

    display certification
    shopping certification
    mobile certification
    Adwords Video Certification
    analytics certification
    bing certificate