To know Flaws in Advanced Marketing Automation:
According to a new survey, critics have found the recent developments in Marketing Automation which were intended to improve or enhance interactions with consumers, might actually be ‘’turning humans off’’.
The Survey conducted by Harvard Business Review’s Analytic Services and commissioned by ON24, explored the next – generation technologies like Machine Learning and Artificial Intelligence. They propounded in the report Scaling Human Interaction in Customer Experiences that most Marketers, already believe they have gone too far in aspects of automating Customer Experiences.
’Automated and Impersonal gets by marketers need to assure that customers don’t just feel like a number” has pointed by ON24 Chief Marketing
Such studies raise a basic question to all the marketers: How to strike a balance between the growths and invest in digital experiences and human engagement that help scale one-to-one marketing?
In the next two years, predictive analytics (55%), social media monitoring and management (40%), customer service and support automation (34%) and AI (33%) are among the areas where the respondents expect to make the greatest investments.
Mobile Ad Spend to Take over All Other Channels by 2020:
Mobile Ad spending in the U.S will take- over and conceal that allotted to all traditional channels combined by 2020, as per eMarketer
According to Martin Utreras, the Vice President of Forecasting – ‘’The strongholds of T.V for example Live sports and news are starting to move online. So concerning TV and the movement of contents online, we expect to see a shift in Dollars for those categories as well.
As per Utreras, the Growth of mobile ad spending can be attributed to the popular trends of Video- streaming and the other popular services offered by Facebook and Google.
Mobile will account for over $76 billion of domestic media ad spending this year, which is far ahead of other media ad spending. T.V will come next with $69.87 billion of ad spending, being far ahead of print media with (nearly $19 billion), radio ($14.4 billon) and out of home just at (over $8 billion).
Snapchat needs a Revival?
As the Snapchat shares continue to dip down. In an act of eagerness that aims to improve its appeal among the masses, Snapchat has launched a new service focussed on original content.
Snap Originals which is meant to cover genres like drama, horror and comedy is meant to compete with its rival Instagram’s IGTV, it thus is improvising its technologies; like augmented reality help to create 5 minute clips more interactive.
Snapchat was once considered the next big thing in the social media. Perhaps, it’s dramatically falling stock prices in recent months; due to a general lack of interest among the brands whose investments contributed to the growth of challengers like Facebook and YouTube.
Twitter to Publicly shame Trollers:
Twitter is attempting to address bad behaviour on their social networking platform with the current renew to their terms of service.
The company announced on their blog, that is has outlined a plan to address Trollers. The tweets that cross the line and are derogatory in nature; which are reported as offensive will involve ‘’hiding’’ content with a grey box that reads: ‘’This tweet is not available because it violated the Twitter rules’’.
The above message will appear at the URL of the original tweet, and also on the creator’s profile for the next 14 days.
To date Twitter has made effective advancement in conversational health, including prohibiting dehumanizing behaviour and language by de listing tweets from the accounts that manifest troll- like behaviour.
The efforts put forward by them have refined and succeeded in reducing the amount of hatred, spam and venom that threatens the platform.
Facebook in Trouble, Yet Again?
Facebook in hot water again, as a group of marketers move to sue Facebook alleging that the network’s inflated video metrics were far more exaggerated than previously acknowledged.
In court papers which were filed in August, which only unsealed this week, they claim that ‘’the average viewership metrics were not inflated by only 60% - 80%; they were inflated by some 150 to 900’’.
Back in 2016, the latest phase in a legal battle case against Facebook, the amended complaint originates from the revelations that Facebook misreported two metrics related to its video ads.
‘’Facebook Engineers knew about this for over a year’’, the IT states, ‘’also multiple advertisers had reported odd and peculiar results caused by the miscalculation’’. Facebook was deadbeat to stop its dissemination of false metrics.