Advanced Digital Marketing Courses
Our Digital Marketing Courses are designed to give you a complete know-how on the use of digital marketing tools & techniques at your disposal for various purposes. Professional Diploma in Digital Marketing course comes with PROGRAMMATIC ADVERTISING concepts because we are aware of the fact that Programmatic Advertising is the new future of digital marketing. The course is a detailed analysis of various digital marketing techniques and concepts along with exploring the latest programmatic advertising concepts. The course also takes into consideration all your learning requirements therefore, it has been designed in such a way that you are skilled-up once you complete this course. It is an industry-oriented practical training on Search Engine Optimization, Social Media Marketing, Google Adwords, Email Marketing, and Google Analytics.
Learn Digital Marketing and get Lakhs of Highest-Paid Jobs in this Field!
Digital Marketing is the most promising field and these days there are thousands and lakhs of jobs in the market pertaining to digital marketing, and with programmatic advertising there will be a need of professionals skilled in this specialized field. Our digital marketing training institute has the best Digital Marketing Courses which can well equip you with this knowledge.
You can target the following posts in this field and can earn somewhere between $80,000 & $95,000:
Digital Marketing Manager
Content Marketing Manager
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
Conversion Rate Optimizer
Marketing Campaign Manager
Online Marketing Manager
Online Marketing Executive
Digital Marketing Consultant
Digital Marketing Experts
Internet Marketing Consultant
Internet Marketing Specialist
Digital Marketing: Job Sectors!
New Startups/Event Companies
Government & Non-Government Sectors
Digital Marketing is Everywhere: Almost every sector is now dependent on Digital Marketing for their growth & popularity. You can see the difference between the companies which use digital marketing and which do not. Those which use become well established in the market and get preference over those who do not.
Demand of Digital Marketers: Secondly, since most of the sectors and every company in every sector is moving towards digital visibility, there is an increased demand of digital marketing professionals. So now is the time to get trained in the most wanted skill set by taking up our digital marketing courses.
What makes this Digital Marketing Course special?
Our digital marketing classes cover advanced tools and techniques in digital marketing , including trending and fresh developments like PROGRAMMATIC ADVERTISING
What will you learn in this Advanced Digital Marketing Training?
Professional Diploma in Digital Marketing is very comprehensive. It is highly detailed, covering every topic related to digital marketing.
After this diploma, you will be efficient in handling Google Adwords Platforms & running Google Ads
You will be able to carry out social media tasks effectively, linking to wider networks and bringing valuable additions to your company through social media.
You will be able to create wordpress websites and perform on-page & off-page SEO for better ranking on search engines.
You will be able to see the larger scenario of the digital marketing industry and will be able to prove your worth in it through your newly acquired SEO, SMM, SMO, PPC skills.
Understand all the digital marketing channels such as online advertising, display, mobile, search engine, and social media advertising.
Apart from this, you will have the following benefits:
Hands-on training sessions with practical examples
Live projects with Lab assistance
Certification Preparation for Google Adwords & Facebook Blueprint
Interview Preparation & Resume Preparation
Placement Opportunities and Career Enhancement Programs
Who should opt for online marketing training?
Small Business Owners, Self-made Entrepreneurs
Students interested in Digital Marketing, Social Media Marketing
Individuals who wish to make a career in Digital Marketing
Graduates from any discipline
Advertising & Professionals
Product & Brand Manager
Prerequisites or the required skill set
No prerequisites required for this course
Everybody is welcome
Training includes Google Analytics Training, Google Adwords Training, Social Media Training and Google Adwords Certification Courses.
We have different Digital Marketing Training courses designed specifically for different group of students as per their career requirements. The course structure has been designed by experts to cover all needed areas in minute details...
Have a look at some other trainings in Digital Marketing.
Professional Diploma in Digital Marketing Syllabus
Welcome to the Digital World
Emergence of Digital Marketing
Digital Marketing winning over Traditional Marketing
Increasing demand of Digital Marketing
Emerging Trends and Platforms for Digital Marketing
The 4 Cs in Digital Marketing
Customer Persona and Digital Marketing Efforts
Business Requirement and Planning Strategies
Digital marketing VS Offline Marketing
Strategies of Digital Marketing for Websites
Google Analytics and Webmaster Tools
Introducing Web Technology and CMS Tools
Ecommerce websites and Digital Media
Career Options and Job Opportunities in Digital Marketing
Analyzing Sales Funnels
Introducing Programmatic Advertising
Necessity of Domains and Subdomains
The Concept of Servers and Hosting
Different Types of Websites
Creation of Website and Web Pages
The Power of HTML in Website development
Correlation between WordPress sites & SEO
Installation of WordPress on Server
Dashboard: Default Settings & Customizing Themes
Content Management in WordPress
Creation of Categories, Pages, and Posts
Menu and Widgets on Sites
Exploring Search Engine Optimization
Functioning of Search Engine
Inbound Traffic and Outbound Traffic
Analyzing Google Search Architecture
Understanding the fundamentals of Google Ranking
Google Ranking: Factors and Methodology
Search Operators and SERP
Keyword Planning for Competition, Match, and Relevancy
Understanding Domain and Page Authority
Link Juice and Alexa Rank Findings
Keyword Research for Moz Toolbar Handout List
Site Analysis & Practical Implementation of SEO
Permalink, URL, and URL Renaming
Clickable Anchor Text
Density, Title, Meta Description, and Meta Tags
Web Content Optimization: Content, Keywords, Image
Cannibalisation and Canonicalisation
Different types of redirects
What is Google Sandbox?
Content Strategies for SEO
Google search console code
Google analytics code & Website
Creating html and xml sitemaps
Internal Targeting and Multilingual Targeting
What & How of Off-Page SEO?
Importance of Link Building
Link Building Technique
Learn how to get Backlinks?
Developing Content for Backlinks
Backlink Using Media and PR
Best Practices of Internal Linking
Anchors, Follow & Nofollow
Google Listing & How to create it?
Press Release, News Syndication, and Really Simple Syndication
Search Engine Indexing for Local and Regional
Article Submissions and Guest Blogging
Webmaster and Off-Page SEO
Keyword Ranking using SEO Powersuite
Keyword Research and Analysis
Definition of Keyword
Types of Keywords & their Significance
Keyword Research Methodology
Keyword Analysis Tools
Google Webmaster Tool
Site and its Verification
The Concept of Geo Targeting
Search Queries Analysis
Google Analytics & SEO
Goal Settings in Google Analytics
Channels, Dimensions, and Metrics
Understanding Google Analytics terms
Source, Medium, Bounce Rate, Segments, Pageviews
Report creation for Audience and Traffic
Multichannel Funnel and Funnel Setting
Studying Goals and Conversion
Exploring Demographic and Behavioral Aspects
Social Media Marketing & its Popularity
SMM & Social Media Optimization
Advantages of using Social Media for Marketing
How to create an efficient Social Media Strategy
Social Media Metrics in SEO
Referral Traffic from other Sites
How to get Social Media Referral Traffic?
Organic Traffic VS Referral Traffic
Referral Traffic from Facebook
Facebook Marketing Strategies for Apps and Websites
Content Strategies and Challenges
Content Marketing Channels
Facebook Posts and Statistics
How to Increase User Engagement on Facebook?
Share Button, Groups and Likes
Facebook Advertisements and Campaigns
Adverts Manager & the Concepts
Paid Advertisement and Bidding
Analytics in Facebook
Audience Targeting and Reporting
Referral Traffic from Twitter
Advantages of Twitter for Marketing
Significance of Company Page
Tweets: Significance and Types
Content Strategies for Twitter
Hashtags, Discover, and Cards
Twitter Analytics and Promotions
Referral Traffic from Youtube
Channel Creation & Video Promotion
Strategies to increase Viewership
Referral Traffic from Linkedin
Paid Promotion and Content Strategies
Connections, Recommendations, Endorsements
Pinterest and Graphic Marketing
Instagram and Marketing Strategies
Principles of Search Engine Marketing
Understanding Adwords Structure
Account Creation, Settings, Billing Types
Bidding: Manual & Automated
Bidding: PPC, CPM, CPA, CPL
Create & Monitor Ad Campaign
Adword Quality Score & Bidding
Defining Ad Group
Adcopy & Landing Page
Keyword Setup: Keyword Research and Identification
Ad Format and Guidelines
Text & Display Format
Ad Extensions: Site Links, Call, Apps, Reviews, and Call Extensions
Importance of Conversion Tracking
Display Ads: Display Planner & Placements
Mobile Marketing Campaign and Mobile Ad Formats
Remarketing & Dynamic Remarketing
Types of Video Marketing in Adwords
Strategies and Targeting Methods
Youtube Targeting Methods
Targeted Ads on Google Display Network
Shared Library: Performance Monitoring & Campaign Tracking
Affiliate Marketing and Network
Selling through Affiliate Channel
Revenue Generation through Affiliate Marketing
Automated Rule Parameters
Conversion Optimization & Planning
Shopping Campaign: Google Merchant Centre
Bidding, Budget & Conversion tracking
Detailed Analysis of Programmatic Advertising
Future of Digital Advertising
Opportunities in Programmatic Advertising
Ad Marketplace & Ad Impressions
Real-Time Bidding & Advertising
Advantages of Programmatic Advertising
Programmatic Advertising Tools
Rubicon Advertising Platform
Adobe Marketing Cloud & Cloud Suite
Double Click – Programmatic Buying
Choozle – Data-led Programmatic Advertising
AdReady – Advertisers & Publishers
Centro Demand Side Platform (DSP)
The Concept of Email Marketing
Email Marketing Cycle
How to create Subscriber’s List?
Content Strategies for Email Marketing
Email Marketing Softwares
Mail Servers & Significance
Bounce Rate Percentage
Hard Bounce and Soft Bounce
Open Rate, Inbox, Spam
Mail Chimp: Sending Mails and Using Templates
Landing Pages and Mail Automation
Inbound Marketing Concepts
Customer Bucket Creation
Exploring Google Analytics
Google Analytics Setup
Understanding of Sales Funnel
Google Analytics: A Guide to User Behaviour
Navigating Google Analytics
Customization & Landing Pages
MultiChannel Funnels & Adwords Analytics
How to track traffic from Submissions and Clicks using Events?
Social Media Analytics & Sentiment Analysis
Functioning of Hootsuite
What is Mobile Search Engine Marketing?
Need to use Mobile Marketing
Web Designing for Mobile Phones
Responsive Web Design and Dynamic Serving
Incorrect Redirects and Faulty Redirects
Specific 404 for Mobile and its Importance
Fast mobile pages
Common mistakes in Mobile SEO
Phone sites Recommendations by Google
Introduction to eCommerce Marketing
eCommerce Websites structure and functioning
eCommerce Websites SEO Strategy
Online Website listing (E-tail) vs. Market Place
Affiliate Marketing for eCommerce website
Why is Lead Generation important?
Understanding Landing Pages
Landing Pages & Website
How to create landing pages - tips
Leads to sales conversion
What is ad Server?
Hosted vs. Self Hosted Ad servers
Double Click for Publishers (DFP) and other hosted Ad Server Platforms
Examples of Self-Hosted Ad servers
Comparison between DFP and other Ad servers
Working of DFP
Affiliate Marketing Instroduction
Referral vs. Affiliate Marketing
Types of Affiliate websites
Partnership with Affiliate networks, Adsense and Ad networks
Setting up affiliate website
Outbound links and driving traffic to website
Locating and signing up on affiliate networks
Affiliate Marketing through PPC
Affiliate Marketing through SEO
The future of mobile web
Making websites mobile friendly
Choosing the right SEO approach for mobile sites
Technical SEO for mobile version of website
Setting up and using Analytics
Google guidelines, small screen navigation, re-organizing content and more
Writing creative content for engaging audience and acquiring customers
Sharing of media content
Social amplification, content sharing on social media
Content formats for different types of social media and different target audience
Strategic types of content
Overview of content management and content marketing
Social Media Listening - evaluate social media messaging and data
Opinion Science and Dynamics
How to use social media monitoring for business decisions
Applying Analytics to Social Media Activity
Basic of mobile application
Concepts of mobile application frameworks
Introduction to android framework
Different application models of mobile application frameworks
How to create the user-interface design for mobile applications?
Manage application data
Concept of cloud services
Integrating with cloud services, networking, hardware and OS into mobile application
Checking performance, scalability, modifiability and security.
Testing techniques for mobile applications
Use of publishing, deployment, maintenance and management
How to create app store presence?
Understanding App store optimization
Concepts for improve rating and review using channels
Organic Vs review ads
Use of app install tracking
Leveraging press and blogs
Learning estimated cost per install
Use of media mix to boost ranking
Creation and running app install campaigns
Learning app deep linking and indexing
To track competitor/competition
What is re-targeting ads?
Use of re-targeting ads
Re-engaging with push notification
Concept of app referrals
Introduction to app business model
Understanding approaches to monetize app
Banner ads Vs native ads
What are subscription-based services?
To find right ad monetization partner
Digital media sales is defined as the selling of advertising space on digital platforms like blogs, digital magazines, websites, and other digital properties.
The Digital Sales exam is planned to test your knowledge of online or internet advertising basic concepts and sales skills.
Introduction: Digital Media Sales Certification Exam
Digital Advertising Ecosystem
Ad Serving Technology
Digital Ad Creative, Formats, and Platforms
Selling Digital Media
Digital Media Compliance and Standards
Digital Ad Campaign Management
Digital Ad Campaigns and Upselling Analyzation
Advanced Digital Marketing Course Price: 33000* INR
We are the Best Digital Marketing Training Institute conducting Digital Marketing Courses in Pune
Ad2Brand is a full-service Digital Marketing Consultancy as well as Digital Marketing Training Institute in Pune. Our Digital Marketing Training Program – Professional Diploma in Digital Marketing is an ultimate guide to start your journey in the Digital World.
Now is a Digital Age and every business is flourishing online. However to create your visibility and online presence, it is important to apply the techniques of digital marketing before another competitor takes over all of your customers. Being a Digital Marketing Consultancy, Ad2Brand is familiar and exposed to this industry, its’ best-practices and practical difficulties. All our expertise goes a long way in delivering world class Digital Marketing Training to you with the help of expert professional faculty.
Our Digital Marketing course is designed to cover all the Digital Marketing concepts including Search Engine Optimization, Social Media Optimization, Pay Per Click, Google Adwords,Google Analytics & Google Webmaster Reporting tools, Campaigns on Facebook, Twitter and much more. Learning Digital Marketing has varied benefits like ability to build strategies for your business, reaching out to your potential customers, delivering the right message at the right time, generating leads, traffic and conversions for your business.
In short, Digital marketing means marketing your products, services and brand online. Digital marketing courses can be taken up by any individual who would like to make a career in this field, learn online dynamics or even by an entrepreneur who would like to start up his own business in the online marketplace. Our skilled trainers make sure to attend to every trainee and provide hands-on experience on the various Digital Marketing and Google tools as well as live projects. This training is sure to qualify you to give the Google Adwords Certification Exam and add up to your resume. Ad2Brand is one of the top digital marketing training institutes in Pune providing quality training with variety of digital marketing courses..
Training here is carried out in 3 phases: Pre-Training where you will be given an overview of the topic, your career prospects and knowledge brush-up. Training phase will cover an intensive training program covering all aspects of Digital Marketing. Post-training phase would include mentoring you for your first big project, job opportunities and interview preparations.
We are also a Consultancy offering variety of Digital Marketing and other services to grow businesses online...
Digital Marketing Training Program FAQ’s
Digital Marketing is a very vibrant and fresh field demanding experts who can actually give desired results. If you aspire to use digital marketing for your career or business, it is important to pursue professional training and get digital marketing certification in which you will learn gain an in depth knowledge on all tools , techniques and hands-on practice which you can then easily implement in real world scenarios. Along with digitization and advancement in technologies, companies have to change their marketing strategies to have a strong online and social media presence which is only possible through digital marketing. Professionals with Digital Marketing Certification and expertise are in high demand in almost every sector.
You do not have to write lengthy programs in digital marketing. Basic HTML and CSS knowledge will make your job easier which will be taught to you in the digital marketing courses and this will help you easily implement small changes on your own instead of depending upon developers, it will also boost the effectiveness of your tactics. Having some coding knowledge and basic operations in wordpress will give you a competitive edge. We make sure to equip you with all this knowledge in our digital marketing classes.
Digital marketing is the newest field considering current scenarios where majority of customers are present online. All businesses need to establish a strong online presence because first thing any customer does before buying a product or service is searching for it online. You can learn this technique in digital marketing classes and you can implement it in your own online business. There are many different areas in digital marketing certification like SEO, SMO, Content writing, PPC and more for which you can get specialized jobs in the field.
Ad2brand has below digital marketing courses designed for specific groups of students as per their needs and qualifications.
1) Digital Fitness Training - For entrepreneurs having online business.
2) Professional Diploma in Digital Marketing - Indepth course for anyone wanting to learn digital marketing from scratch
3) SEO Course for Housewives - For housewives wanting to start digital marketing work from home
4) Smarter Marketer - For MBA , BBA and students interested in DM.
5) Ecommerce-skill-pills - Ecommerce students and entrepreneurs having online store
6) Startup training program - Digital marketing classes for young entrepreneurs starting new online business.