Lead Conversion with High-Performing Social Media Advertising
Brand awareness and customer engagement are excellent goals to aim for. However, they are only that – objectives. Finally, you want to maximize your return on investment by using social media marketing to produce and convert leads (ROI). You must be able to link a social media post or ad to a conversion goal on your websites, such as a volume of traffic or purchases. In other words, increase your social media conversion rate by converting leads into paying consumers.
What is the greatest strategy to boost your social media conversion rate? You may have been aware that conversion is an activity taken by your prospects after they have received a specific message from your brand or company. The percentage of conversions resulting from a social media post or ad is known as the social media conversion rate. According to Alyssa Tear, Thrive’s senior manager for organic social media, paid social advertising is the greatest strategy to improve it.
We’ll go through the influence of social media ads in lead conversion in this blog. Therefore, we also go through optimization techniques that will help you create high-performing advertising on today’s most profitable platforms.
How Social Media Advertising Will Help You In Reaching Your Target Audience?
Not all Twitter or Facebook advertising has a high return on investment. It doesn’t matter how much your digital advertisement and branding are automated, you still have to make sure you’re using the right strategies to get the best results.
If you’re using social media advertising to convert leads, consider the following conversion rate optimization (CRO) factors:
1. Match Advertising Messages to the Purchasing journey
This suggests you’re aiming for customers who are close to making a purchase. As a result, it’s critical to produce sales-oriented material and even toss in some interesting deals. At this point, you should also be brand-specific.
Don’t be shy about sharing:
• Social proof: To increase your reputation, including testimonials from previous customers or clients.
• Service and product comparisons: Demonstrate why they should choose you instead of your competition.
• Case studies that are relevant: Use actual examples to persuade people to buy from you or collaborate with you by showcasing how you have helped customers or clients achieve their goals.
2. Provide rewards that are difficult to ignore
You already know that nothing comes for free in the world of social media and advertising. Your target audience will not give you their email address or phone number until you provide them with something in return. Those who want to learn more about your business, product, or service can do so in exchange for the following:
• Prizes for the competition
• Free deals and savings
• Trials of a product or service for free
• Unique content, such as seminars, fact sheets, and in-depth tutorials
3. Take advantage of social media ads
A reputable social media service would assist you to create lead adverts. These ads come with pre-filled surveys that make it simple for users to fill out their data and for you to collect leads.
Lead advertising has a click-through rate of 12.5 percent on Facebook alone. They aren’t given much attention, but in the next section, we’ll go over them and their impact on conversion in social media marketing.
4. Create ads that are specific to your audience.
Without the targeting features of social platforms, particularly major hitters like Facebook and Twitter, what is social media conversion optimization? The terms “targeted advertising” and “social media advertising” are almost interchangeable. That’s because it’s one of the first things you’ll learn while researching social media marketing.
The ability to place your adverts in front of a specific audience group is known as targeting. When activated, this feature groups together user profiles based on qualities, habits, and other parameters you choose throughout the ad creation process.
5. Utilize retargeting advertisements
This is your second opportunity to increase your social media conversion rate. The retargeting ad only appears to previous website visitors or database contacts in this case. Consider customers who abandon their shopping carts on an e-commerce site or leads who download a white paper but do nothing with it.