The world is changing, so are the businesses! The increasing competition in the business world makes it necessary for the business to connect to their customer in an effective way. This is important not only for survival but also to run your business smoothly. But the question is ‘How to do that?’ Instagram is one of the best social media platforms that can help you to do your business successful. Presently, more than 59% of the world’s top brands are using Instagram for marketing.


Within next few years, Instagram has been able to attract more people than any other social media website. It has reached more than 150 million active users. Thus, if you are not using Instagram for any business purpose, it means you might be missing out on millions of potential customers.

Engagement Of Business On Instagram:

Depends on the growth rate, the percentage will get higher every day. The Instagram profile for businesses was launched in May 2016, Perhaps this, the percentage of businesses that used the platform was 71% in 2018.  The  study also reveals that 7 out of 10 hash-tags on Instagram are branded. And more than 80% of businesses consider Instagram engagement as the most important metric.

Female Engagement:

68% of Instagram users are Females. 6% of Instagram users come from outside the U.S.77.6 million Instagram users are from the US. Instagram is used by 31% of American women and 23% of others.

Other Users:

Out of  10, only 7 adults have Instagram accounts. 30% of all Internet users are on Instagram.59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. It is a social media platform it totally depends on users how they can use it we understand using various perspective behind using Instagram.

Users Interest:

A study related to user interest said that 53% people follow a brand for the content, as long as it is interesting and resonates with them. What content do you want? Minimum 55% user said that hey want “fun and entertaining” content, which followed by “real or authentic” (53%) and (53%) “creative.”

People shared their interest by uploading pictures and videos and explore their interest by following it.

Building Friendly Relations  

Instagram users followed each other and build friendly relation. They liked their post, photos and videos and comment on it.


Changing people’s perspective



What can be better than using Instagram for marketing when it can be the only way of changing peoples’ perspectives? Effective digital marketing is all about to bless a desire in customers to get the offered product or service. The best way to do so can be to connect with customers on a platform where they already spend a lot of time.


Q: How do Instagram help you to start building Friendly Relation?

Using Instagram for business can help every business gain a better outlook of the trends and customer demand. Through the likes and comments of the audience of each and every picture or video posted, the organization can tell what the consumers want to get.


How can you get a job in today’s economy when everybody’s job requirements require years of skills that you don't have yet?

These are some question people ask regularly what are the skillset require to get dream job for that you have to show your personality. A picture is worth a thousand words. It’s better to tell your story to people through a picture than words. With a variety of filters that Instagram provides, you can edit pictures and share them with people. This helps them have a better understanding of your business and may turn out to be interested in becoming your client.

Q: How does the Instagram algorithm work?

Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works. Instagram revealed that there are three main factors that determine what you see in your Instagram feed: Interest, Timeliness and  Relationship.


Instagram is an eye catchy site, full of beautiful visuals and breathe taking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just having the collection of amazing pictures.

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