Video content for rank in SEO
Video content-Help you rank in seo
Video content-Help you rank in Seo

YouTube SEO: Importance of Videos in getting higher SEO rankings

Influential and innovative companies are making use of more and more videos in their online marketing strategies. This is because videos are now accounting for about 60% of online traffic which is expected to rise even more in the coming years. The rise in video advertising is just because they are very effective means of communication. You already know pictures are appealing, attractive and easily memorable for your audience. If an image can have such an effect, videos are capable of conveying the right message to your customers and connect with them emotionally.

You can target your customers through effective YouTube SEO & video marketing

Your videos may not be very flashy with special effects. You can create simple but efficient videos and the purpose should be to make the right message reach the right audience most effectively and in a manner that it leaves a long-lasting effect on the viewer’s memory. This shows that most important element that makes your video interactive is the Content that you put into it. Apart from that some basic editing, images, sound and customization will enable you to make inexpensive videos. Keep your videos short and to the point.

Videos let search engine know that your website has rich content in the form of media mix that users are looking for.

Here are some YouTube SEO tips that will make your video and your website visible to your users.

Find the right Video Keywords – Your youtube SEO also starts with finding the right keywords to insert in your videos content to have your youtube video appear on Google’s first page. Generally google produces youtube results on its SERP’s for keywords meaning how-to , tutorials, funny videos etc. By targeting right keywords, you can get traffic from google serp’s also in addition to your youtube users traffic. To find the right keywords, search using the phrases that your potential audience might use to find your related topic information and check which ones are displaying videos in google search results.

Make quality videos. This can be done by writing effective content through your videos, something that your audience want to hear. Only then will they be able to get likes, subscriptions, comments and shares on youtube which will increase it’s google ranking too.

While text is expected to be short and crisp, videos should be a little longer. Make them atleast 5 minutes long.

Now is the time to optimize your video and upload it on youtube. Optimization can be done in many ways like writing your main keyword in the filename of the video, writing keyword in your video title which can bt 5 words long, using keywords in the description of your video. Description is very important because search engines make use of this to know what your video is about as they can’t listen to videos. Make use of keywords in tags section.

Get views and comments on your video because more views mean higher rankings. This can be done by submitting your video links on Quora, Blogs and other submission sites.

Hope this Helps!

Youtube SEO is only a small part of Off – Page Optimization in Digital Marketing. We deliver quality services in all areas of Digital Marketing like SEO, SMO, PPC, SMM, Online Reputation Management, Conversion Rate Optimization, Content Marketing,Email Marketing, Keyword oriented Content, Blogging and other social media.

Otherwise, few of Ad2Brand’s other main services also include Branding & Logo Design, Strategy & Consulting, Website / Mobile Application Development and Data Analytics for business
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