Smarter Marketer

Smarter Marketer

Smarter Marketer is a Digital Marketing Career Enhancement Program meant for BBA/MBA Marketing students. It is a class room training program taken by industry experts in which we cover all the insights of Web Marketing i.e SEO, Google Adwords, Display Marketing, Content Marketing, Social Media Marketing and all the tools that we use in Digital Marketing. Our Digital Marketing Classes ensure to give you enough knowledge to become a successful Digital Marketer after which you can work for any Digital Agency, Internet Marketing teams for business setups or can start your all new venture.

By taking up this hands-on training programme, you can develop a skill set to become a smarter marketer & confidently perform tasks such as:

  • Keyword research and selection
  • Strong Experience in using Google Analytics, Google Webmasters tool, Adwords and Adsense for Paid Media
  • Day to day management of PPC Campaigns
  • Analysing and managing global campaigns , identifying opportunities and making changes to achieve the KPI’s
  • Devise campaign strategies, progress and results, campaign reports, budget setting and management
  • Coding for websites and applications using standardized conventions and best coding practices
  • Manage projects from scratch till completion
  • Good Expertise over videos, photo and animation
  • Develop feasible creative concepts to meet client objectives and accomplish them
  • Strategy building, execution and campaign measurement
  • Developing digital strategies and Off-page activities for link building
  • Promotional Email Strategies
  • Overall best practices of SEO, Social Media, PPC and email.
  • Using common tools in innovative ways to demonstrate significant results is the ‘Art of Smart Marketing’. Marketers are mushroomed like anything in the industry. Come and be a Smarter Marketer by taking digital marketing classes with us.

    Job Opportunities in Smarter Marketer:

    Job Opportunities that you can pursue after this course are immense, some of which are listed below:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Adwords & PPC Manager
  • Digital Marketing Strategist
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • Search Engine Optimization Experts/Specialists
  • Social Media Optimization Experts/Specialists
  • Conversion Rate Optimizer
  • Who Should Opt for this course?

    Fresher Graduates & Final Year Marketing Post Graduate Students can join our digital marketing classes for smarter marketer course.

    Prerequisites or required skillset:

    BBA/MBA Students

    Smarter Marketer Syllabus & Course Structure

  • Business Basics
  • Marketing Basics
  • Planning and Strategy Making
  • Market Analysis
  • Brand Strategy
  • Key Performance Indicators
  • Project Management
  • Team Building
  • Internet & World Wide Web basic terms
  • Search Engine Basics and Functionality
  • Digital Marketing Overview
  • HTML Basics and Tags
  • WordPress Website & WebPage Creation
  • Website Structure
  • Domain, Servers and Hosting
  • Understanding Affiliate Marketing & Networks
  • Selling using affiliate channels
  • Generating revenues through affiliate marketing channels
  • Strategies for engaging Content, Images, Videos, Infographics,Comic Strip creation for higher rankings.
  • Website Health Check
  • Competitor Analysis
  • Types of Keywords
  • Keyword Research
  • Content Writing & Optimization
  • Keyword Proximity, Density & Prominence
  • Title, Description, Keywords, H1-H6 Headers and other Meta Tags
  • Website URL formation Structure
  • Anchor Text
  • Robots.txt
  • Image Optimization
  • HTML Validation
  • Sitemap Creation
  • Understanding Targeting, Canonicalisation, Cannibalisation and other SEO terms
  • Link Building
  • No Follow, Follow links
  • Google Listing
  • Submissions like Article Submission, Directory Submission, Blogging, Forums, Press Release and many more
  • Local, Regional & International Search Engine Indexing
  • Quora, Classifieds
  • Guest Blogging , Commenting
  • Adwords Structure & Account Creation
  • My Client Center Account Creation (MCC)
  • Billing Methods
  • Marketing Funnel
  • Payment Modes like PPC, CPC, CPM, CPA, CPL
  • Identifying right keywords for campaigns
  • Making Paid Campaigns
  • Ad Copies & formats
  • Landing Page Optimization
  • Targeting & Geo Targeting
  • Campaign Optimization
  • Managing Bids
  • Dynamic Search Network Ads
  • Display Ads
  • Shopping Ads
  • Tracking & Performance monitoring
  • Reports
  • Remarketing
  • Google Adwords Certification Learning & Assistance
  • Google AdSense and other Ad Networks
  • Understanding All Social Medias like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, Youtube from business point of view
  • Creating Business Pages on Facebook & LinkedIn
  • Content Strategy to draw audience
  • Use of Hashtags
  • Reading Page Insights
  • Paid advertisements
  • Twitter strategy to add followers
  • Marketing & Tools
  • Page and Post Analytics
  • Youtube Channel Creation
  • Navigation within youtube
  • Cards & Annotations
  • Youtube Video Promotion to increase views and likes
  • Email Content Strategy
  • Types of Emails
  • How to target potential customers through email
  • Email Content Strategy
  • Mail personalization and customization
  • Promotional EMails
  • About Mail Servers
  • Hard Bounce, Soft Bounce and other terminologies
  • Mail Automation
  • Inbound Marketing Techniques
  • Customer Bucket Creation
  • Mail Chimp and other mailing tools
  • Understanding Google Analytics
  • Google Analytics Setup with Website
  • Reading Key metrics and terms like pageviews, bounce rates, sessions etc.
  • Channel Creation
  • Goal Setting
  • Conversion sources
  • Traffic sources
  • Customer demographics and behavioral pattern
  • Mobile Apps Promotion strategies
  • Strategies to increase app downloads, usages, reviews and ratings
  • World of missed calls
  • App Store Optimization (ASO) for higher ranking of apps in Google Play Store & iOS Store
  • SMS Marketing Campaigns
  • Understanding Social Media Metrics & Measurements
  • Competitor Analytics
  • Sentiment Tracking
  • Real Time Customer targeting
  • HootSuite and other Social Media Analysis tools
  • Smarter Marketer Training Course Price: 16999* INR

    Best Digital Marketing Classes & Certification Course in Pune which makes you a ‘Smart Marketer’

    Smarter Marketer course is a Digital Marketing Course immensely beneficial for MBA/BBA and marketing students. Coupled with business and marketing concepts, this course comprises of the application of Digital Marketing Techniques for building business and marketing strategies. It gives you the skills and acumen to build effective content marketing, online advertising, email marketing strategies to target the right audience through the right social media channels and draw more business for an organization.

    Our Digital Marketing Course covers in-depth knowledge on concepts like SEO, SMO, SEM, Google Analytics, Google Adwords, Social Media, Email & Mobile Marketing and other digital marketing tools & terminologies.

    There has been a boom in the digital industry as major business transactions have gone online, thereby majority of companies have now started application of Digital Marketing for their business and marketing efforts. This shows that there is great demand of MBA professionals having expert skill-set in all tools and techniques of Digital Marketing.

    Our Digital Marketing Training Institute located in Pune specializes in providing top-class quality training in Digital Marketing and related fields. We have all the required exposure to the Digital World and industry-best practices and have a valuable contribution to the success of various firms through our Digital Marketing Consultancy services, which is why our digital marketing classes are the best for you. We hire trainers having par excellence in their areas of expertise and make sure to impart you with the best knowledge. We provide hands-on practical training and real time live projects through our interactive training lectures. Our Digital Marketing Classes have all facilities to provide you with best in class training and our Digital Marketing Training Program is sure to equip you with necessary skills to acquire the best jobs in the industry with high remunerations.



    Digital Marketing Training Program FAQ’s

    Digital Marketing is a very vibrant and fresh field demanding experts who can actually give desired results. If you aspire to use digital marketing for your career or business, it is important to pursue professional training and get digital marketing certification in which you will learn gain an in depth knowledge on all tools , techniques and hands-on practice which you can then easily implement in real world scenarios. Along with digitization and advancement in technologies, companies have to change their marketing strategies to have a strong online and social media presence which is only possible through digital marketing. Professionals with Digital Marketing Certification and expertise are in high demand in almost every sector.

    You do not have to write lengthy programs in digital marketing. Basic HTML and CSS knowledge will make your job easier which will be taught to you in the digital marketing courses and this will help you easily implement small changes on your own instead of depending upon developers, it will also boost the effectiveness of your tactics. Having some coding knowledge and basic operations in wordpress will give you a competitive edge. We make sure to equip you with all this knowledge in our digital marketing classes.

    Digital marketing is the newest field considering current scenarios where majority of customers are present online. All businesses need to establish a strong online presence because first thing any customer does before buying a product or service is searching for it online. You can learn this technique in digital marketing classes and you can implement it in your own online business. There are many different areas in digital marketing certification like SEO, SMO, Content writing, PPC and more for which you can get specialized jobs in the field.

    Ad2brand has below digital marketing courses designed for specific groups of students as per their needs and qualifications. 1) Digital Fitness Training - For entrepreneurs having online business. 2) Professional Diploma in Digital Marketing - Indepth course for anyone wanting to learn digital marketing from scratch 3) SEO Course for Housewives - For housewives wanting to start digital marketing work from home 4) Smarter Marketer - For MBA , BBA and students interested in DM. 5) Ecommerce-skill-pills - Ecommerce students and entrepreneurs having online store 6) Startup training program - Digital marketing classes for young entrepreneurs starting new online business.

    WHY are ad2brand's digital marketing classes the best ?

    Globally Certified Trainers

    We at AD2brand have expert faculty having industry exposure imparting the practical knowledge.

    Hands-On Practical Training

    We have a training cell with all facilities to deliver training working on live projects & ad campaigns.

    Google Adwords Certification preparation

    Our training is focused on practical hands-on knowledge , real time live projects for the students.

    Facebook Blueprint Certification

    Gain the expertise to become certified for the latest and most-in-demand certification with training program.

    6000+ Placements

    We provide full placement support right from interview preparation to sending your cv to the best companies as a kickstart to your career.

    Digital Events

    We conduct the most-happening Digital Night series of Events in the country and across the globe interacting with the best industry experts.

    Video Lectures

    We conduct quality and informative sessions with expert professionals, you also get a life time access to rich learning video lectures & content.


    Become successful professionals skilled enough to get good jobs in data science and we conduct regular doubt clearing sessions.

    Limited Seats for Smarter Marketer Course

    Digital marketing Certification

    Adwords Certification
    Google Analytics Certification
    Google Mobile Sites Certification
    Bing Ads Certification
    Facebook Blueprint Certification