Smarter Marketer
Smarter Marketer is a Digital Marketing Career Enhancement Program meant for BBA/MBA Marketing students. It is a class room training program taken by industry experts in which we cover all the insights of Web Marketing i.e SEO, Google Adwords, Display Marketing, Content Marketing, Social Media Marketing and all the tools that we use in Digital Marketing. Our Digital Marketing Classes ensure to give you enough knowledge to become a successful Digital Marketer after which you can work for any Digital Agency, Internet Marketing teams for business setups or can start your all new venture.
By taking up this hands-on training programme, you can develop a skill set to become a smarter marketer & confidently perform tasks such as:
Keyword research and selection
Strong Experience in using Google Analytics, Google Webmasters tool, Adwords and Adsense for Paid Media
Day to day management of PPC Campaigns
Analysing and managing global campaigns , identifying opportunities and making changes to achieve the KPI’s
Devise campaign strategies, progress and results, campaign reports, budget setting and management
Coding for websites and applications using standardized conventions and best coding practices
Manage projects from scratch till completion
Good Expertise over videos, photo and animation
Develop feasible creative concepts to meet client objectives and accomplish them
Strategy building, execution and campaign measurement
Developing digital strategies and Off-page activities for link building
Promotional Email Strategies
Overall best practices of SEO, Social Media, PPC and email.
Using common tools in innovative ways to demonstrate significant results is the ‘Art of Smart Marketing’. Marketers are mushroomed like anything in the industry. Come and be a Smarter Marketer by taking digital marketing classes with us.
Job Opportunities in Smarter Marketer:
Job Opportunities that you can pursue after this course are immense, some of which are listed below:
Digital Marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Adwords & PPC Manager
Digital Marketing Strategist
Social Media Marketing Experts/Specialists
Search Engine Marketers
Search Engine Optimization Experts/Specialists
Social Media Optimization Experts/Specialists
Conversion Rate Optimizer
Who Should Opt for this course?
Fresher Graduates & Final Year Marketing Post Graduate Students can join our digital marketing classes for smarter marketer course.
Prerequisites or required skillset:
BBA/MBA Students
Smarter Marketer Syllabus & Course Structure
Business Basics
Marketing Basics
Planning and Strategy Making
Market Analysis
Brand Strategy
Key Performance Indicators
Project Management
Team Building
Internet & World Wide Web basic terms
Search Engine Basics and Functionality
Digital Marketing Overview
HTML Basics and Tags
WordPress Website & WebPage Creation
Website Structure
Domain, Servers and Hosting
Understanding Affiliate Marketing & Networks
Selling using affiliate channels
Generating revenues through affiliate marketing channels
Strategies for engaging Content, Images, Videos, Infographics,Comic Strip creation for higher rankings.
Website Health Check
Competitor Analysis
Types of Keywords
Keyword Research
Content Writing & Optimization
Keyword Proximity, Density & Prominence
Title, Description, Keywords, H1-H6 Headers and other Meta Tags
Website URL formation Structure
Anchor Text
Robots.txt
Image Optimization
HTML Validation
Sitemap Creation
Understanding Targeting, Canonicalisation, Cannibalisation and other SEO terms
Link Building
No Follow, Follow links
Google Listing
Submissions like Article Submission, Directory Submission, Blogging, Forums, Press Release and many more
Local, Regional & International Search Engine Indexing
Quora, Classifieds
Guest Blogging , Commenting
Adwords Structure & Account Creation
My Client Center Account Creation (MCC)
Billing Methods
Marketing Funnel
Payment Modes like PPC, CPC, CPM, CPA, CPL
Identifying right keywords for campaigns
Making Paid Campaigns
Ad Copies & formats
Landing Page Optimization
Targeting & Geo Targeting
Campaign Optimization
Managing Bids
Dynamic Search Network Ads
Display Ads
Shopping Ads
Tracking & Performance monitoring
Reports
Remarketing
Google Adwords Certification Learning & Assistance
Google AdSense and other Ad Networks
Understanding All Social Medias like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, Youtube from business point of view
Creating Business Pages on Facebook & LinkedIn
Content Strategy to draw audience
Use of Hashtags
Reading Page Insights
Paid advertisements
Twitter strategy to add followers
Marketing & Tools
Page and Post Analytics
Youtube Channel Creation
Navigation within youtube
Cards & Annotations
Youtube Video Promotion to increase views and likes
Email Content Strategy
Types of Emails
How to target potential customers through email
Email Content Strategy
Mail personalization and customization
Promotional EMails
About Mail Servers
Hard Bounce, Soft Bounce and other terminologies
Mail Automation
Inbound Marketing Techniques
Customer Bucket Creation
Mail Chimp and other mailing tools
Understanding Google Analytics
Google Analytics Setup with Website
Reading Key metrics and terms like pageviews, bounce rates, sessions etc.
Channel Creation
Goal Setting
Conversion sources
Traffic sources
Customer demographics and behavioral pattern
Mobile Apps Promotion strategies
Strategies to increase app downloads, usages, reviews and ratings
World of missed calls
App Store Optimization (ASO) for higher ranking of apps in Google Play Store & iOS Store
SMS Marketing Campaigns
Understanding Social Media Metrics & Measurements
Competitor Analytics
Sentiment Tracking
Real Time Customer targeting
HootSuite and other Social Media Analysis tools
Smarter Marketer Training Course Price: 16999* INR
Best Digital Marketing Classes & Certification Course in Pune which makes you a ‘Smart Marketer’
Smarter Marketer course is a Digital Marketing Course immensely beneficial for MBA/BBA and marketing students. Coupled with business and marketing concepts, this course comprises of the application of Digital Marketing Techniques for building business and marketing strategies. It gives you the skills and acumen to build effective content marketing, online advertising, email marketing strategies to target the right audience through the right social media channels and draw more business for an organization.
Our Digital Marketing Course covers in-depth knowledge on concepts like SEO, SMO, SEM, Google Analytics, Google Adwords, Social Media, Email & Mobile Marketing and other digital marketing tools & terminologies.
There has been a boom in the digital industry as major business transactions have gone online, thereby majority of companies have now started application of Digital Marketing for their business and marketing efforts. This shows that there is great demand of MBA professionals having expert skill-set in all tools and techniques of Digital Marketing.
Our Digital Marketing Training Institute located in Pune specializes in providing top-class quality training in Digital Marketing and related fields. We have all the required exposure to the Digital World and industry-best practices and have a valuable contribution to the success of various firms through our Digital Marketing Consultancy services, which is why our digital marketing classes are the best for you. We hire trainers having par excellence in their areas of expertise and make sure to impart you with the best knowledge. We provide hands-on practical training and real time live projects through our interactive training lectures. Our Digital Marketing Classes have all facilities to provide you with best in class training and our Digital Marketing Training Program is sure to equip you with necessary skills to acquire the best jobs in the industry with high remunerations.
Digital Marketing Training Program FAQ’s
Digital Marketing is a very vibrant and fresh field demanding experts who can actually give desired results. If you aspire to use digital marketing for your career or business, it is important to pursue professional training and get digital marketing certification in which you will learn gain an in depth knowledge on all tools , techniques and hands-on practice which you can then easily implement in real world scenarios. Along with digitization and advancement in technologies, companies have to change their marketing strategies to have a strong online and social media presence which is only possible through digital marketing. Professionals with Digital Marketing Certification and expertise are in high demand in almost every sector.
You do not have to write lengthy programs in digital marketing. Basic HTML and CSS knowledge will make your job easier which will be taught to you in the digital marketing courses and this will help you easily implement small changes on your own instead of depending upon developers, it will also boost the effectiveness of your tactics. Having some coding knowledge and basic operations in wordpress will give you a competitive edge. We make sure to equip you with all this knowledge in our digital marketing classes.
Digital marketing is the newest field considering current scenarios where majority of customers are present online. All businesses need to establish a strong online presence because first thing any customer does before buying a product or service is searching for it online. You can learn this technique in digital marketing classes and you can implement it in your own online business. There are many different areas in digital marketing certification like SEO, SMO, Content writing, PPC and more for which you can get specialized jobs in the field.
Ad2brand has below digital marketing courses designed for specific groups of students as per their needs and qualifications.
1) Digital Fitness Training - For entrepreneurs having online business.
2) Professional Diploma in Digital Marketing - Indepth course for anyone wanting to learn digital marketing from scratch
3) SEO Course for Housewives - For housewives wanting to start digital marketing work from home
4) Smarter Marketer - For MBA , BBA and students interested in DM.
5) Ecommerce-skill-pills - Ecommerce students and entrepreneurs having online store
6) Startup training program - Digital marketing classes for young entrepreneurs starting new online business.
