Mobile App Marketing:
At Ad2Brand the Mobile App Marketing Company, we use unique approaches for marketing a mobile app, different from that of marketing a website. Once your app is developed, we implement app marketing campaigns to create awareness among users and beat the competition. At our App Marketing Agency, we also make necessary improvements in your mobile application based on the reviews and feedback given by the users.
Why Ad2Brand Mobile App Marketing Company?
Mobile App Marketing Strategy
A. Smart Invites
Increase Target User Installs through Referral Strategy
Many App Users referred to an App via word-of-mouth have 67% higher Brand retention and monetize 15% higher thereby increasing trust and credibility. Devising a strategy that customizes and automates the In-App Referral mechanism to boost the app installs is an integral part of App Marketing.
a. Custom deep links (also known as Mobile App Internal Screen Links) in deferred and Contextual manner to push the backend Metadata through the Google App Stores right into the app to provide personalized landing.
b.App related information sharing and Mobile App Install Invites using popular apps like Telegram, Whatsapp, Kakao (S.Korean), Twitter, FB Messanger etc.
c. Referral Tracking and Reward (Points) strategies to increase App Downloads.
B. Smart Links
Sensible Smart Links for the Marketing Campaigns
a. Share: Campaigns links for all users for different platform and channel, with built-in context based & deferred deep linking is essential.
b. Links that survive app installation: Smart Links work seamlessly across both the App Store and the Google Play Store. This doesn’t just make the installation process smooth but also ensure the recipient receives the content shared with him (whether or not they have your app installed).
c. Capitalize mobile Web traffic to meaningful App Users: Easy transition of the existing users of mobile and desktop websites to the same related content within your app.
C. Deep Links
Contextual App Experience of the User and Increase App Conversions.
Similar to World Wide Web, Deep Linking where is the use of a Hyperlink that links to a Specific Page/Web Content on a website ("www.xyz.com/path/page"), rather than the website's home page ("www.xyz.com"), Mobile App Deep links improve user experience by directing the app user to contextual content within the app. Smart Deep Links Push metadata through the app stores, can be used right into the app for a personalized experience of the individual app user.
Deep Linking Strategy -
a. Deep links enable the user to be directed to app content in the following digital interaction:
- Mobile Website to App
- App to App
- Social Media Pages to App
- Google Search Results to App (using app indexing)
- Adwords Universal App Download Campaigns to App
- E-mail Marketing Campaigns to App
- Mobile SMS to App
b. Boosts in-app conversions
c. Increases user engagement rates dramatically