Are Opponents More Productive?

Why do my opponents seem to be more productive than I am?

Quit reading, hop on your super maxi boat, and sail off into the sunset if you've never asked this question and don't have any competitors who are more successful than you! Read on for the rest of us mere mortals.

There are three main factors that go into evaluating your worth

1. It isn't all about you!

Every business's biggest problem is that they forget it's not about them. It's not what I think, it's not what I believe, and it's not the path I want our clients to travel.

It's all about your client and the value they're looking for!

The "Holy Grail" is that it's all about them - the perceived value they're getting. It's all about what they're willing to pay a premium for, and what value you'll provide that is superior (in their perspective) to the competition.

It isn't what they claim to desire!

However, you must use caution because it is frequently not what they say they desire.

It's all about knowing exactly what they require!

Your top priority should be to get to know your target audience well, perhaps even better than they know themselves. Knowing their hidden pains, desires, and ambitions will put you ahead of the pack and propel your company forward; it's the cornerstone for surpassing your competitors.

2. What problem are you attempting to solve?

A successful business is one that addresses problems. These are the difficulties that the folks you want to help confront. Frustration, fear, rage, and worry are the problems that cause pain in people's life.

Suffering and pain

Suffering is the first noble truth, according to Buddhism, and life is all about how we learn to live with it. Almost all of our decisions in life revolve around minimizing and avoiding pain. This is what lies at the heart of human emotion and judgment.

Who will be the most effective in relieving my suffering?

When you buy something, you make a selection based on someone you like, trust, and believe will do the best job at relieving your suffering. Who will be able to solve your difficulties more effectively, quickly, and easily?

Is there any pain in the world that you can remove or solve? This is a shift from how things are currently done to how they should be done. This is accomplished by addressing a specific issue or obstacle that people are facing. Your task is to come up with the best solution to this situation.

The following are some of the advantages of determining what pain your product or service alleviates:

It's a unique approach to a value proposition

To get to the true substance of why your business exists and how you can sell your brand better than your competitors, this technique necessitates a fundamentally different cognitive process.

It necessitates a thorough understanding of 'who'

See Rule 1 for more information.

It emphasizes the problem rather than the solution

Rich Mulholland, thank you for reminding me of this. Our initial priority is usually to market the solution, which is incorrect. Directly selling the features and benefits never works. It's like a fortunate dip; you could get lucky once in a while, but most of the time you're simply wasting your money. First, sell me on the problem, and then sell me on the remedy that best relieves my agony.

3. Summarize it to me as if I were a five-year-old

I clearly recall Denzel Washington's role grilling one of the witnesses on the stand in the 1992 film 'Philadelphia,' asking why Tom Hanks' character was their finest lawyer one day, then their worst the next, and they fired him. "Explain this to me like I'm a 2-year-old," he continued asking. It's a great question because it pushes you to truly think about what you're trying to say.

The main focus of a business is to solve a problem

The industry will be dominated by whoever conveys that they can address the problem better, more efficiently, more effectively; this is the value consumers desire!

As a result, your more successful competitors are expressing how they can tackle that one problem more effectively than you. It's time to change that by providing better value than your competition, and you'll be successful as a result.

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