Digital Promotion: Dominos v/s Mc Donalds
McDonald’s and Domino’s two of the global fast-food giants last month. They launched their TV Campaigns in India. Both of these campaigns can be best described as “digitally inclined” TV Campaigns. The reason why am I calling them “digitally inclined”? – This is because the objective of both of these campaigns was to get users to order online. Both used...
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