SEO Course for House Wives

Tools for social media
Online reputation Management
Facebook
How to create page?
How to build brand on Facebook?
Targeting new customers
Increase visitors to your website through Facebook
Concepts of Business Manager, Ad words manager and Campaign-Goals.
Concepts of Targeting
What is Audience creation and remarketing
Creating Lead generation campaign
Concepts of Ad copy and format.
Introduction to Instagram linking, Instagram Ads through facebook ads manager
Strategy for website traffic
Concept of Facebook Apps.

Twitter:
Learning of Twitter ads and Tweet scheduling
What is hashtags and handle in twitter
Trend tracking and competitor tracking
What is keyword analysis, Twitter Card and Open Graph in twitter
Understanding Channel and Video manager
Concept of Youtube SEO
Learning of Annotations, Cards in youtube
How to create Playlist and tags for youtube?
Live video streaming in youtube
How to Optimize YouTube Channel.
Increasing YouTube views & Subscribers.
working with your YouTube Audience
Company Page and Showcase Page for LinkedIn
Learning of Paid campaign promotion for LinkedIn
To increase your reach and visibility using network
Methods and approaches for network
How to create profile and marketing yourself, your company and services
Updates and groups in LinkedIn

Tools for social media
Social Media Analytics
Hootsuite
Sentimental Analysis

Search Engine Marketing
Understanding Ad-Words Account Setup
Creating Ad-Words Account and Ad-Words Dash Board
Use of Billing in Ad-Words
Studying Bidding Strategies like CPC, ECPM, CPL & CPA
Shared Library in Google ad-word
Learning Ad server display
What are video Ads?
Campaign creation and use of campaign
Concepts of Account Limits in Ad-Words
Ad-words Location and Language Settings
Understanding Networks and Devices
Learning Bidding and Budget in Ad-words
Concepts of Schedule, Ad delivery
Use of Ad groups and Keywords in Campaign
Different types of targeting: Keyword targeting, Placement targeting, topics and interest based targeting
Understanding quality score and keyword types
Ad formats: Text ads, Image ads, video ads, Dynamic ads, Gmail ads , lightbox ads
Targeting Methods
Remarketing
Affinity Audience Targeting
In-market Audience Targeting
Gmail Users Targeting
Location Based Targeting
Contextual Targeting
Conversion tracking
Concepts of attribute model: First click, Last click, Time decay, Linear attribute and position based attribute
Email Marketing:
Introduction of Email Marketing and advanced Email marketing
Understanding concepts of – Hard Bounce, Soft Bounce, Open rate, inbox , spam
Introduction to Mail chimp
Myths and practices in Email Marketing
Learning of Bulk Email
Text format for Email marketing
Understanding permission and E-permissions
What is newsletter and its importance
Building Email list
Measuring campaign success
Inbound Marketing concept
Concepts of Segmentation and active user

Mobile Search Engine Marketing
Understanding Mobile app promotions
Learning techniques for mobile marketing
Mobile Search Engine Marketing
Increasing demand for Mobile Marketing
Responsive Web Design for mobile phones
Different types of URLs
What is Blocked JavaScript and CSS files
Learning of Incorrect Redirects and Faulty Redirects
Concepts of Faulty cross-links and Fast mobile pages
What are Common mistakes in Mobile SEO
Understanding Phone sites Recommendations by Google
Google Analytics
Introduction to Google analytics setup
How to setup tracking code
Learning how Google analytics work
Set Goal and create channels
dimensions and metrics for Google analytics
Concepts of key metrics
Learning of page views, soucre, medium, bounce rate, segments, sessions
Concepts of Multi channel funnels
Conversion sources for Google analytics
Understanding goal analysis and customer demographic and behavioral aspects
Learning different types of reports
What is comparison reports?