Micro Location Marketing: Advanced Location-Based Services
Micro Location Marketing is useful to companies in hyper-targeting customers. Location Based Marketing is used by almost all industries and goes a long way in targeting specific customers based on their geographical location and derives benefits for both the brand as well as customers through relevant advertising. However, just geo-location marketing is not sufficient to make our marketing strategies intensive. More than 90% of purchases are made from stores and so micro-location marketing is an important tool which helps us in meticulously tracking even indoor customers.
How micro-location marketing can engage your customers?
In micro-location based marketing, consumers are divided into smaller groups and the focus is on understanding characteristics of individual consumers.
Micro Location Marketing enables analysis of size and style of the local market and make your advertisements according to the needs of your customers.
Micro Location Marketing delivers informative content to customers and helps them in making the right purchase, it can also dramatically affect the consumer buying behavior.
It helps you build close relationships with your customers by sending them personalized messages suiting their preferences.
Micro-Location Marketing is a Data Analytics Technique of collecting consumer data and using it effectively for your location marketing purpose to target just the right audience for your products/services...
How Micro-location marketing occurs?
Wifi, Wireless sensors, Bluetooth, Social Media are some of the inexpensive location marketing technologies being used currently to send ads and offers to your target customers. Knowing exactly where your customers are, you can provide them with tailor-made solutions. For instance, If your game show is about to start and yet there are some unsold tickets, you can use Micro Location Marketing to target nearby consumers to make them aware of the ongoing event and lure them to buy your tickets. Location Based Marketing benefits both business and consumer through Real Time Marketing. With further improvement and evolution of new technologies for Micro-Location Marketing, it will become an essential and more efficient tool for location-based triggering of messages.
Take a look at many other services that we offer at Ad2brand...
WHAT OUR CUSTOMERS ASK US – FAQS ABOUT DATA ANALYSIS
Business Data Analytics is all about analyzing your business data and derive meaningful actions out of it. It is a scientific process to convert your raw business data into information that will then help you find the best decisions for your business.
Business Data Analytics helps you answer the following questions: What is happening in my business? Why is it happening? What are the strategies to solve it? Businesses are utilizing Data Analytics to take more specific decisions based on data insights. It allows a business to reveal opportunities which can be addressed only after using Analytics. Analytics helps organizations to solve patterns, trends and connections in data to clarify, anticipate and respond to a market phenomenon.
Not in any manner! All Contracts are designed on a monthly basis. There are no hidden charges for scrapping off. We are happy to share that we have never had a customer end their contract or change to another service provider since we've begun.
We do have pre-decided budgets and monthly plans, but at the same time, we also provide customized packages and our capacity to deal with all the budgets plans – Big or Small, distinguishes us from the rest of the agencies. Every customer's requirement is assessed separately based on his objectives, needs, and capacity. You get back what you put in, so in the event that you can't afford the cost, we'll share a piece of advice with you on possible alternatives.
Data analysis conducted by an expert data analytics consultancy can give you lots of meaningful insights for future roadmaps and business decision making, predictive analysis etc. You can make unbiased and wise decisions based on facts and problem identification. this is the reason business data analysis services are sought after by companies across all verticals.
Once you have gathered raw data and converted it into meaningful information, then comes the part of making use of that data to draw meaningful insights. This is where visualization comes into picture. It comprises of arranging data into dashboards, pivot tables and much more to make the data presentable and easy to read. It is very important to have data arranged in a way that enables you to make the right discoveries, operational patterns and trends to derive business decisions. Data visualization is very imp in your journey from data to insights.
Yes, Network Economy certainly helps in boosting economy due to many reasons like -
It enables common person to become an entrepreneur and start their own business with low cost of capital. It also breaks the old conventions of an organization like most senior people getting paid more etc. In networked economy, the person who is most productive earns the most no matter when he entered the business, thus improving the economy by motivating people. Also it is a great way to market products and services because it is beneficial to customers instead of charging them more for marketing expenses. The customers get rewarded for recommending their favorite products to people around them. Ad2Brand provides best network economy services in Pune.
Yes, context aware computing is a new technology still in its early stages but it is being fast adopted by many organizations because it helps you to connect better with customers. Most of mobile applications nowadays are context aware by default. Apple's Siri, Google's Now On Tap, Highlight App are few big innovations based on context aware computing. Big players like Nokia, Amazon, Microsoft, Google, Facebook, Apple are fast adopting this technology which clearly shows it's scope for business growth. Also context aware computing market is said to rise over $100 billion by 2018.
As they say, "customer experience is the next competitive battleground" nowdays, this is the reason why customer oriented approach is ruling the world. This is the reason it is of vital importance to understand your customers and their preferences and make efforts in that direction. Our consumer behavior metrics services will help you in winning more customers and excelling above your competitors.
All business have different and unique objectives and goals. So they have different target audience. It is important to know consumer behavior to achieve goals.
Virtual community & E-loyalty help in engaging customers and building customer loyalty.
