Consumer Behavior Metrics

Consumer Behavior Metrics: Analyzing Customer Psychology is Mandatory

Successful Companies have long before realized that ‘customer satisfaction’ is the key to achieving their business goals and that is the reason they deploy consumer behavior metrics to understand customer psychology. Your customers are your assets and to create loyal customers it is important to understand what the consumer wants and to streamline your marketing activities accordingly. The measure of consumer behavior is called as Consumer Behavior Metrics which is a crucial activity for your business. Taking your business decisions based on these metrics can definitely increase your profits.

How Consumer Behavior Metrics win customers and how we help in doing that…

  • We deeply understand your industry and business and we, therefore, conduct regular market researchers to get to know market trends and your consumers better
  • Understand your target audience, the communities where they participate and the way in which the engage with a company’s competitor’s offerings.
  • We collect wealth of important consumer data through Surveys, Questionnaires, Observation and Metrics measurement tools which are used to forecast future consumer responses
  • We devise effective marketing strategies based on consumer insights, which will help to make your consumer journey from awareness to final purchase desirable and smooth.
  • Using Google Analytics tool, we gain a resourceful insight upon root metrics of your consumer behavior like Traffic Volume, Duration, Frequency and source of visit, bounce rate, customer lifetime value, new & returning customers, demographics, costs & conversions etc. We understand the effectiveness and also track returns from various media and your online marketing campaigns implemented in the entire Customer Engagement Cycle.
  • We use Behavioral Flow Reports to uncover your customers' interaction with your website from various sources.
  • Increase your market share and revenue through Customer Value Analysis which helps in understanding your customer’s perspective of your business as compared to your competitor’s and mold your products, services accordingly.
  • Ultimately understanding your customer well and delivering them with the perfect solution to their problems will gain you goodwill, customer loyalty, trust, and business growth.
  • We can make this possible for you with the help of our Data Analytics and other services.

    The Growing Importance of Consumer Behaviour Metrics

    With the increased demand for consumer metrics in recent times, CEO’s of successful business firms are giving high value to non-financial factors such as consumer behavior metrics to design their marketing strategies. All businesses are unique having different target audience and goals. Ad2Brand can help you by getting the right metrics mix for you and using the diverse consumer data at your disposal by formulating marketing strategies driving your business activities towards the achievement of goals, utmost customer satisfaction, and higher ROI.




    Business Data Analytics is all about analyzing your business data and derive meaningful actions out of it. It is a scientific process to convert your raw business data into information that will then help you find the best decisions for your business.

    Business Data Analytics helps you answer the following questions: What is happening in my business? Why is it happening? What are the strategies to solve it? Businesses are utilizing Data Analytics to take more specific decisions based on data insights. It allows a business to reveal opportunities which can be addressed only after using Analytics. Analytics helps organizations to solve patterns, trends and connections in data to clarify, anticipate and respond to a market phenomenon.

    Not in any manner! All Contracts are designed on a monthly basis. There are no hidden charges for scrapping off. We are happy to share that we have never had a customer end their contract or change to another service provider since we've begun.

    We do have pre-decided budgets and monthly plans, but at the same time, we also provide customized packages and our capacity to deal with all the budgets plans – Big or Small, distinguishes us from the rest of the agencies. Every customer's requirement is assessed separately based on his objectives, needs, and capacity. You get back what you put in, so in the event that you can't afford the cost, we'll share a piece of advice with you on possible alternatives.

    Data analysis conducted by an expert data analytics consultancy can give you lots of meaningful insights for future roadmaps and business decision making, predictive analysis etc. You can make unbiased and wise decisions based on facts and problem identification. this is the reason business data analysis services are sought after by companies across all verticals.

    Once you have gathered raw data and converted it into meaningful information, then comes the part of making use of that data to draw meaningful insights. This is where visualization comes into picture. It comprises of arranging data into dashboards, pivot tables and much more to make the data presentable and easy to read. It is very important to have data arranged in a way that enables you to make the right discoveries, operational patterns and trends to derive business decisions. Data visualization is very imp in your journey from data to insights.
    Yes, Network Economy certainly helps in boosting economy due to many reasons like - It enables common person to become an entrepreneur and start their own business with low cost of capital. It also breaks the old conventions of an organization like most senior people getting paid more etc. In networked economy, the person who is most productive earns the most no matter when he entered the business, thus improving the economy by motivating people. Also it is a great way to market products and services because it is beneficial to customers instead of charging them more for marketing expenses. The customers get rewarded for recommending their favorite products to people around them. Ad2Brand provides best network economy services in Pune.
    Yes, context aware computing is a new technology still in its early stages but it is being fast adopted by many organizations because it helps you to connect better with customers. Most of mobile applications nowadays are context aware by default. Apple's Siri, Google's Now On Tap, Highlight App are few big innovations based on context aware computing. Big players like Nokia, Amazon, Microsoft, Google, Facebook, Apple are fast adopting this technology which clearly shows it's scope for business growth. Also context aware computing market is said to rise over $100 billion by 2018.
    As they say, "customer experience is the next competitive battleground" nowdays, this is the reason why customer oriented approach is ruling the world. This is the reason it is of vital importance to understand your customers and their preferences and make efforts in that direction. Our consumer behavior metrics services will help you in winning more customers and excelling above your competitors.
    All business have different and unique objectives and goals. So they have different target audience. It is important to know consumer behavior to achieve goals.
    Virtual community & E-loyalty help in engaging customers and building customer loyalty.

    Why Us ?

    Because we make data speak for you

    Reliable Big-Data Solutions

    Handling large volumes data for effective business solutions, specifically social media and other related data.

    Powerful Strategies

    Analytic Strategies that help you understand Customer behavior, Sentimental Data Analysis & Visualization

    Robust Business Intelligence

    Robust and Scalable Solutions like Cluster Analysis, Customer Profiling, OLAP using BI and Datawarehousing.

    Meaningful Business Data

    We help you sift out, store & analyze meaningful data from unstructured data and draw business insights from it.

    Draw Powerful Insights

    Data Analytics services that give you a deeper understanding of customer data, to make decisions that help your business grow.

    Predictive Intelligence

    For Predictive Analysis using latest technologies like Hadoop, R, AWS for the most innovative solutions.

    Customer Analysis

    Customer Analysis through data by understanding their behaviors and patterns for better business decisions.

    Startup Feasibility

    Data analytics consultancy giving proper guidance even to startups by gathering analyzing data for their success.