Engineering Mind & Marketing?

Engineering Mind & Marketing?
In the last 20 years, Digital Marketing has undergone a remarkable transformation. Days are gone of dominating advertising with the largest Yellow Pages advertisement and the first-page name like AAA Plumbing. Marketing has become extremely complicated in recent years. It's no longer a creative discipline, but rather a data-driven one. Despite this significant shift in branding, marketers' approaches have essentially... Read More

Are Opponents More Productive?

Are Opponents More Productive?
Why do my opponents seem to be more productive than I am? Quit reading, hop on your super maxi boat, and sail off into the sunset if you've never asked this question and don't have any competitors who are more successful than you! Read on for the rest of us mere mortals. There are three main factors that go into... Read More

Lead Conversion in Social Media

Lead Conversion in Social Media
Lead Conversion with High-Performing Social Media Advertising Brand awareness and customer engagement are excellent goals to aim for. However, they are only that - objectives. Finally, you want to maximize your return on investment by using social media marketing to produce and convert leads (ROI). You must be able to link a social media post or ad to a conversion... Read More