The Weibo: Unique Advantages in Content Creation, Consumption & Engagement

The Weibo: Unique Advantages in Content Creation, Consumption & Engagement
Weibo’s monthly active users grew to 462 million as of year-end 2018, subsequently increasing by 70 million users over last year. Around 42.3% of all Internet users in China accessed Weibo in 2018 as per a report illustrating the development of China’s Internet network. Also according to research by Morgan Stanley, compared to other social media platforms, Weibo has some... Read More