The Weibo: Unique Advantages in Content Creation, Consumption & Engagement

The Weibo: Unique Advantages in Content Creation, Consumption & Engagement
Weibo’s monthly active users grew to 462 million as of year-end 2018. Subsequently increasing by 70 million users over last year. Around 42.3% of all Internet users in China accessed Weibo in 2018. As per a report illustrating the development of China’s Internet network. Also according to research by Morgan Stanley, compared to other social media platforms. Weibo has some... Read More

WeChat: It’s Evolution, Future & Marketing

WeChat: It’s Evolution, Future & Marketing
WeChat popularly known as China’s ‘app for everything’ has over 1 billion monthly active users. WeChat Founder Allen Zhang on January 9 2019 gave a 4-hour presentation at the 2019 WeChat Open Course. He discussed on WeChats past, present and future tactics, stating his most critical priority is to make an effective product. This meant the following: WeChat will continue... Read More