TRANSFORM YOUR BRAND IN DIRECT TO CONSUMERS

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TRANSFORM YOUR BRAND IN DIRECT TO CONSUMERS
The difference between business-to-consumer (B2C) and direct-to-consumer (D2C) is the middle man. B2C sales generally require a retailer to distribute products and goods from manufacturers to consumers. Whereas in D2C, the retailer is taken out of the equation. So why do manufacturers sell directly to consumers? With D2C, brands are ready to take the reins and have full management over... Read More

HYPER SEGMENTATION MARKETING

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HYPER SEGMENTATION MARKETING
It's time for B2B marketers to drill down into their client data to assist them find the best customers and expand into new markets for Achieving Hyper-Segmentation. Google, with its currently providing, is a nice example of a B2C company that leverages consumer data from an excessiveness of sources (e.g, what you search, what varieties of emails you’re receiving, calendar... Read More

Accelerated Mobile Pages

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Accelerated Mobile Pages
Accelerated Mobile Pages – The Future of Web Browsing Accelerated Mobile Pages are the future of web browsing and it is a fact that the world has gone mobile these days – using mobile for web browsing, searching content on the net, and accessing websites. Some facts: 1. 80% of internet users have smartphones today. 2. 1.2 Billion people in... Read More

HEALTHCARE MARKETING STRATEGY IN 2020

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HEALTHCARE MARKETING STRATEGY IN 2020
In a time when artificial intelligent platforms can help Registered Nurses manage their admin work and robots can help perform surgery, it’s safe to say that the entire healthcare industry is undergoing a technological and digital revolution. From complex procedures to basic bedside practices, the industry is currently getting a much needed face lift. Among these new developments in healthcare... Read More

A Short Guide to Search Engine Optimization

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A Short Guide to Search Engine Optimization
Search Engine Optimization can save our websites from drowning. Find out How? Search Engine Optimization addresses your “Website Ranking” related problems. Have a look at the following Search Engine Optimization related facts... No user skips to the second page on a search engine. No one clicks on the links at the bottom of the first search engine result page. Significantly,... Read More

TECHNOLOGY CHANGING BROWSING BEHAVIOR

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TECHNOLOGY CHANGING BROWSING BEHAVIOR
Technology is advancing daily, resulting in infinite new discoveries like smart devices. It’s no secret that these devices are quickly taking on the technology trade. As an example, in line with CNBC, around seventy-fifth of individuals can only use their smartphone to access and browse the internet by 2025. TECHNOLOGICAL ADVANCEMENT Technology and smart devices play a large issue when... Read More